// Mixpanel implementation The Mentoring Club - Book recommendations for Sustainability
Net Positive: How Courageous Companies Thrive by Giving More Than They Take
Paul Polman

The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?

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Cradle to Cradle: Remaking the Way We Make Things
William McDonough

Did you know that up to 90% of the materials used in traditional manufacturing models ends up as waste? This book challenges the way the traditional “cradle to grave” cycle works and envisions a world where we don’t have to harm the natural environment in order to create new products. Rather than settling for recycling or downcycling, the authors argue for designing products in such a way that, after their useful life, they provide genuine nourishment or life to something new.

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Sustainable Software Architecture - Analyze and Reduce Technical Debt
Carola Lilienthal

Today's programmers don't develop software systems from scratch. instead, they spend their time fixing, extending, modifying, and enhancing existing software. Legacy systems often turn into an unwieldy mess that becomes increasingly difficult to modify, and with architecture that continually accumulates technical debt. Carola Lilienthal has analyzed more than 300 software systems written in Java, C#, C++, PHP, ABAP, and TypeScript and, together with her teams, has successfully refactored them. This book condenses her experience with monolithic systems, architectural and design patterns, layered architectures, domain-driven design, and microservices. With more than 200 color images from real-world systems, good and sub-optimal sample solutions are presented in a comprehensible and thorough way, while recommendations and suggestions based on practical projects allow the reader to directly apply the author's knowledge to their daily work. "Throughout the book, Dr. Lilienthal has provided sound advice on diagnosing, understanding, disentangling, and ultimately preventing the issues that make software systems brittle and subject to breakage. In addition to the technical examples that you'd expect in a book on software architecture, she takes the time to dive into the behavioral and human aspects that impact sustainability and, in my experience, are inextricably linked to the health of a codebase. She also expertly zooms out, exploring architecture concepts such as domains and layers, and then zooms in to the class level where your typical developer works day-to-day. This holistic approach is crucial for implementing long-lasting change." From the Foreword of Andrea Goulet CEO, Corgibytes, Founder, Legacy Code Rocks

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Subtract - The Untapped Science of Less
Leidy Klotz

"You need to read this book." —Adam Grant, #1 New York Times bestselling author “A great book changes the world you live in, revealing mysteries you didn't even know were there. This is a great book." —Sendhil Mullainathan, MacArthur fellow and author of Scarcity “Klotz shows us how deleting things from our lives can lead us to exciting new places.”—Carol Dweck, author of Mindset We pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don’t subtract. Leidy Klotz’s pioneering research shows us what is true whether we’re building Lego models, cities, grilled-cheese sandwiches, or strategic plans: Our minds tend to add before taking away, and this is holding us back. But we have a choice—our blind spot need not go on taking its toll. Subtract arms us with the science of less and empowers us to revolutionize our day-to-day lives and shift how we move through the world. More or less.

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The Minimalist Entrepreneur - How Great Founders Do More with Less
Sahil Lavingia

“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

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What Money Can't Buy - The Moral Limits of Markets
Michael J. Sandel

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

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A New Earth - The life-changing follow up to The Power of Now. ‘My No.1 guru will always be Eckhart Tolle’ Chris Evans
Eckhart Tolle

LOVED THE POWER OF NOW? DISCOVER THE LIFE-CHANGING FOLLOW-UP FROM THE MULTI-MILLION COPY BESTSELLER 'A wake-up call for the entire planet. A New Earth helps us to stop creating our own suffering and obsessing over the past and what the future might be and to put ourselves in the now' OPRAH WINFREY 'My No. 1 guru will always be Eckhart Tolle' CHRIS EVANS THE BOOK THAT INSPIRED THE CHART-TOPPING PODCAST OPRAH & ECKHART TOLLE: A NEW EARTH _________ Are you ready to change your life? In Eckhart Tolle's ground-breaking book, he gives you the spiritual framework to: - Understand yourself better - Manage, manifest and achieve your goals - Reach your full potential - Channel conflict into something positive - Change negative habits - Live in the moment Open your mind and follow Tolle's guidance to happiness and health in the modern world. _________ 'Life-changing Caroline Hirons 'I'm gonna have to listen to [this podcast] several times! Too good!' Fearne Cotton on the 'Oprah and Eckhart Tolle: A New Earth' podcast 'This book changed my life. It's a brilliant and very practical spiritual guide that teaches the way to inner peace: how to live in the moment and get beyond the ego' Santa Montefiore, bestselling author of The Secret Hours

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