About me

Mustafa has spent 10+ years working in the areas of Marketing Analytics and Data Science. Mustafa's got degrees in Operations Research, Statistics, and Economics. Mustafa's career to date has been around working for startups, building great teams, shaping marketing strategies, and cross-functionally helping others to better understand the intriguing data side of Marketing and Strategy.

Mustafa is currectly leading Marketing Science (Analytics & Data Science) @ Omio, the multi-modal travel company based in Berlin, with the focus on helping Omio build a top-tier marketing machine that capitalizes on online and offline channels to drive sustainable efficiency, growth, and retention.

Mentoring Topics

  • Marketing Strategy
  • CRM and Value Management
  • ROI Optimization Strategy
  • Media Mix Modeling & Budget Planning
  • Multi-Channel Attribution
  • Team Organization & Development