// Mixpanel implementation The Mentoring Club - Yasmin Amjid

Hi! I'm Yasmin, a Senior UX Research individual contributor. I started my career 8 years ago as a UX Design generalist and began specialising in User Research 4 years ago. I've led research in a range of industries, including UK Government, FemTech and Gaming. I currently work at the FemTech startup Flo.

I'm a big proponent of bringing stakeholders and teams into the research process, and empathising with users over obsessing over methodology. Having worked in places where I had to fight for research(!), to ones where the team just can't get enough, I can definitely help you work through any tough issues you're dealing with in regard to stakeholders or environment.

I'll also help dispel any myths about introverted people not being able to enjoy public speaking. I went from absolutely hating giving presentations to loving them, and you can too!

As someone who had to pave their own path in UX when the role barely existed, I can give you advice if you're just starting out and/or transitioning into UX from another role.

My Mentoring Topics

  • Discovery research
  • Evaluative research
  • UX strategy
  • Research ethics
  • Workshop facilitation
  • Persuasion skills
  • Stakeholder management
  • Building user empathy
  • Presenting and communicating
  • Transitioning into UX Research from another role

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