Atticus Li

I help growth practitioners, marketers, and aspiring experimentation leaders build the strategic intuition that separates good analysts from people who actually move revenue.

My background spans behavioral economics, A/B testing, and applied experimentation at scale. I currently lead Applied Experimentation at NRG Energy (Fortune 150), where I've driven $30M+ in verified revenue impact by designing experiments that change how real people make real decisions — not just which button color converts better. I also founded Jobsolv, an AI job platform used by 30,000+ job seekers, and GrowthLayer, an experimentation platform for behavioral science practitioners.

What I can help you with:

— Designing experiments that are actually statistically sound (and explaining why most aren't)

— Translating behavioral economics principles into testable CRO hypotheses

— Building an experimentation program from scratch inside a legacy organization

— Breaking into growth, analytics, or CRO as a career pivot

— Reviewing your test plans, prioritization frameworks, or growth strategies

My mentoring approach:

I don't do generic advice. Before our session I'll review whatever you share — a test plan, a funnel, a career question — and come prepared to give you a direct, specific answer. I ask uncomfortable questions because that's where the insight lives.

If you're trying to run experiments that actually matter, or figure out why your growth programs keep stalling, let's talk.