Dan Tretola

I’ve built teams, products, and growth strategies at Facebook, P&G, HP, and early-stage startups, and now run Loons & Matches, a GTM and growth consultancy. I mentor founders and product leaders on identifying high-leverage opportunities, diagnosing root causes, and making strategic decisions that scale. My approach combines framework-driven analysis, systems thinking, and hands-on guidance to turn complex challenges into clear, actionable outcomes.
What I Can Help You With- Product and growth strategy- Marketing, branding, and GTM execution- Scaling early-stage startups and operations- High-leverage decision-making for founders and leaders
Why Work With MeI focus on practical, high-impact mentorship, helping you prioritize the work that truly moves the needle. Mentees will gain insight, clarity, and confidence to make better decisions faster, while avoiding wasted effort.
Experience Highlights- Built custom audiences, vertical marketing solutions, and share-of-voice tools at Facebook Ads, contributing to the platform’s #1 revenue product.- Launched and scaled products and marketing strategies at Bolt, P&G (Old Spice Body Wash), and HP (design engineer).- Founder of Loons & Matches, providing GTM and growth strategy guidance to startups and founders.