Diego Pineda

Diego Pineda

Turnaround & Premium Leadership Coaching for Operations and Service Leaders.

English español, castellano
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Navigating the complex world of operations and service leadership can be challenging, especially for those with ambitious goals. With over 25 years of experience in the hotel industry, I have honed my expertise at every level—from leading small teams of 4 to managing large groups of over 230 across North, Central, and South America. My tenure at Marriott International has equipped me with a wealth of knowledge in global operations, guest experience design, and development, making me a valuable resource for leaders striving for excellence in their fields.

My mentorship is focused on empowering clients to enhance their confidence, gain operational insights, and maintain clarity amidst the pressures of leadership. Through tailored coaching, I help my mentees achieve measurable results, including higher guest satisfaction, improved team performance, reduced turnover, and consistent operational excellence. By sharing proven strategies and real-world examples, I enable leaders to navigate competing priorities effectively and drive their teams toward success.

I adopt a practical and direct coaching style, grounded in real-world leadership experience. My approach resonates with leaders who are not just looking to perform but to excel while safeguarding their energy. Whether you are in the process of rebuilding a team, stepping into a larger role, stabilizing service, or scaling results, my mentorship will equip you with the tools and insights you need to thrive.

What sets me apart as a mentor is my commitment to your growth and success. I understand the unique challenges that come with leadership in the hospitality sector and am dedicated to creating a supportive environment where you can explore new ideas and strategies. If you're ready to elevate your leadership journey and achieve your goals, I invite you to connect with me. Let's unlock your potential together!

More About Me

Experience highlights (mostly with Marriott International):

  • On-property hospitality leadership (Americas): Department leadership → Rooms Division → General Manager

  • Openings & turnarounds: New hotel launches and performance stabilization across multiple markets

  • Team leadership: Built / led teams from 4 to 230+

  • Regional leadership: U.S. Brand Advocate for Renaissance, Westin, and Le Méridien brands

  • Corporate / global: Led global room operations design and development for luxury guest experience programming. Also led the guest experience programming development for brands such as The Luxury Collection, JW Marriott, W Hotels, and The Ritz-Carlton as they entered the Luxury All-Inclusive segment.

Based in Maryland, just outside of Washington, D.C.