Building a Winning Product Marketing Strategy in B2B SaaS

Let’s bridge strategy and execution to help you build product marketing programs that truly drive growth.

With 15+ years of experience in SaaS and cloud marketing, including as VP Marketing at Cloud4Wi, I’ve led global GTM strategies, built positioning frameworks, and developed alliances with partners like Cisco, Salesforce, and Fortinet. My work has helped scale ARR, secure analyst recognition (Gartner, Forrester, IDC), and fuel successful fundraising rounds.

In this session, we can focus on what matters most to your business:

Go-to-Market & Positioning: Build a clear, differentiated story that drives adoption.

Product Launches & Sales Enablement: Align product, marketing, and sales for measurable impact.

Startup Growth & Ecosystem Strategy: Translate complex technology into customer value and traction.

You’ll walk away with actionable frameworks, proven examples, and the clarity to scale your product with confidence.