Elsa Dez
CRM Lead at Kleinanzeigen GmbH
Deutsch
English
français, langue française
I'm a senior CRM leader with 15+ years of experience driving customer engagement, retention, and revenue through data-informed lifecycle strategies. Currently leading the CRM team at Kleinanzeigen, I’m responsible for CRM vision, strategy, and team development, and have built a track record of translating complex user data into meaningful customer experiences.
My work spans CRM platform integration, personalization at scale, cross-functional collaboration with product, data, and marketing teams, and measurable impact on business growth. I'm particularly passionate about mentoring future leaders, nurturing diverse CRM talent, and helping teams navigate change—be it through Martech evolution, org restructuring, or strategic transformation.
As a mentor, I can offer perspective on stakeholder management, career navigation in tech and marketing, resilience and building high-performing teams.
My work spans CRM platform integration, personalization at scale, cross-functional collaboration with product, data, and marketing teams, and measurable impact on business growth. I'm particularly passionate about mentoring future leaders, nurturing diverse CRM talent, and helping teams navigate change—be it through Martech evolution, org restructuring, or strategic transformation.
As a mentor, I can offer perspective on stakeholder management, career navigation in tech and marketing, resilience and building high-performing teams.