Hi everyone! I’m Gianfranco Peña. I’ve spent over 15 years helping brands shape stories that actually resonate—stories that feel true, purposeful, and impossible to ignore.
I believe that the way you present your ideas to the world can change everything. That’s why I’m here: to share my experience in brand building, identity creation, and strategic thinking with entrepreneurs and innovators who want to express their vision in a fresh, meaningful, and distinctive way.
Branding has always been my craft and my playground, and I’m passionate about bringing ideas to life—turning them into brands with character, clarity, and long-term impact. And yes… all great projects begin with a thoughtful conversation (preferably over a good coffee).
Let’s create something remarkable together.
My Mentoring Topics
Purpose-Driven Branding: Connecting brand purpose to customer loyalty.
Voice & Vision: Crafting a distinctive brand voice and clear brand vision.
Audience Alchemy: Understanding and targeting your ideal customer.
Visual Storytelling: Using design elements to convey your brand’s essence.
Brand Consistency: Creating a seamless brand experience across channels.
Strategic Storytelling: Turning your brand’s journey into a compelling narrative.
Innovation Mindset: Fueling growth by evolving your brand with the times.
Competitive Edge: Strategies to stand out in a crowded market.
Brand Resilience: Adapting your brand in changing environments.