Giulia Penna

As the Director of Growth at Clue by Biowink, I lead the CRM, User Acquisition, and ASO teams, driving growth through comprehensive strategies across multiple channels. In my role, I focus on optimizing customer relationship management to enhance user engagement, streamline communication, and boost retention. Additionally, I oversee user acquisition efforts and app store optimization to maximize our reach and ensure sustained growth. By leveraging data-driven insights, I align our lifecycle marketing strategies with our overall growth objectives.

Before joining the Clue family, I honed my skills at companies like Omio, Rocket, Quandoo, and Groupon.

For several years, I've worked as an independent marketing and CRM consultant, assisting clients in the selection of optimal CRM tools, managing technical implementations, and enhancing customer communication through automation and personalization.

Life isn't all about work for me – I'm a mom to two amazing kids. This journey has been a real eye-opener, teaching me how to find that tricky work-life balance as a parent, survive the wild ride of first-time parenthood, and learn the ropes of effective communication for deeper connections with our little ones.

In my role as a mentor, I draw from this diverse background to offer guidance and support to those seeking to navigate the complexities of both the professional and personal aspects of life.