Joana Tene

Marketing Technology leader
A passionate, results driven marketeer with 15 years experience in B2C and B2B digital marketing, MarketingOps and Marketing technology across Europe, UK & Ireland and Americas both in consultancy and client side.

Started her career in digital marketing, agency side, helping clients from various industries like telecom, insurance, FMCG, travel and automotive.
I spent the last 8 years in global roles - currently at Whirlpool as Global MarTech lead charged with accelerating D2C digital commerce & marketing automation learning curve across regions, previously at Booking.com focused on marketing automation & technology, and experimentation.

I hold a Master Degree from European University in IMC (Integrated Marketing Communication) and a Bachelor's degree in Science Physics. And I believe in applying the human centered approach for customers while using technology. And building the bridge between business, strategy and technology.

Fun fact: A phillumenist collecting matchboxes - owning a collection of over 3000pcs from more than 32 countries. Passionate about travel, new cultures and discovering new cuisines.