Samar Kohl-Habibi
UX Research + Consumer Insights
Samar blends rigorous research with gut and empathy. She's taken her fascination with the human psyche to a rich and diverse career in the Middle East, Asia, the US and now Europe.
Over the last 12+ years, Samar's career led her to:
co-found a media agency
drive forward insights and innovation on various brands in the PepsiCo portfolio
lead Omio's integrated Brand and UX research team
She's built up a bountiful toolbox of research methodologies and the rarely-talked-about soft skills a researcher needs to be impactful, both with consumers and internal stakeholders. Today, Samar partners with agencies and select clients to improve business strategies, and to run a range consumer and design research projects. Her additional work in counseling and facilitating workshops to bring the mind-body into equilibrium offers a fresh perspective on research, human (customer) empathy and how to navigate the business environment.
Over the last 12+ years, Samar's career led her to:
co-found a media agency
drive forward insights and innovation on various brands in the PepsiCo portfolio
lead Omio's integrated Brand and UX research team
She's built up a bountiful toolbox of research methodologies and the rarely-talked-about soft skills a researcher needs to be impactful, both with consumers and internal stakeholders. Today, Samar partners with agencies and select clients to improve business strategies, and to run a range consumer and design research projects. Her additional work in counseling and facilitating workshops to bring the mind-body into equilibrium offers a fresh perspective on research, human (customer) empathy and how to navigate the business environment.
My Mentoring Topics
Defining Research Question + Developing Learning Plans.
Some examples: Proof of Business Concept, CPG Innovation Pipeline, Brand Positioning, Target , UX Design Concept + Usability Research
Executing Research Studies + Delivering Findings. Methodology examples;
Quantitative (Adhoc survey writing / analysis, Brand Health Track, Campaign Measurement, Conjoint)
Qualitative (Focus Groups, Concept Testing, Usability Studies, Ethnographies)
Building critical research soft skills (Story Telling, Interviewing for qual research, Running Internal workshops (e.g. analysis sessions), Managing Stakeholders)
Some examples: Proof of Business Concept, CPG Innovation Pipeline, Brand Positioning, Target , UX Design Concept + Usability Research
Executing Research Studies + Delivering Findings. Methodology examples;
Quantitative (Adhoc survey writing / analysis, Brand Health Track, Campaign Measurement, Conjoint)
Qualitative (Focus Groups, Concept Testing, Usability Studies, Ethnographies)
Building critical research soft skills (Story Telling, Interviewing for qual research, Running Internal workshops (e.g. analysis sessions), Managing Stakeholders)