Sofia Serrano

I’m a Digital Marketing Director with over a decade of experience building and leading high-performing teams in the fintech and financial sectors. My career started in content and storytelling, and evolved toward strategy, performance, and leadership — combining creativity with data to drive growth.

I’ve grown from being a writer to leading a multidisciplinary marketing team of 12 people, and I’m passionate about helping others navigate their own growth journey — whether it’s developing leadership confidence, shaping a marketing strategy, or building a career with purpose.

As a mentor, I bring empathy, clarity, and structure. I love helping people connect the dots between what they do and what they want to become, and I believe growth is most powerful when it’s both strategic and human.