Teodora Chaneva

I’m a B2B marketing advisor, fractional CMO, and mentor with 12+ years of experience across complex B2B environments, including startups, scale-ups, and large corporates, across multiple industries.

My work sits at the intersection of B2B marketing strategy, growth, leadership, and career development.

On the B2B marketing strategy side, I mentor:

• B2B startup founders

• Heads of Marketing

• Solo and in-house marketers

…on topics such as Go-to-Market clarity, positioning and messaging, Account-Based Marketing (ABM), enterprise sales enablement, prioritisation, and marketing execution in resource-constrained teams.

On the career side, I mentor junior and mid-level B2B marketing professionals who want to:

• Grow faster in their role

• Move from execution to strategic thinking

• Build confidence in decision-making and stakeholder management

• Navigate careers in startups, scale-ups, and corporate B2B environments

Mentoring has been a core part of my career. I’ve led and coached junior marketers and cross-functional teams, and over the past year I’ve mentored 28+ founders and B2B marketers via GrowthMentor, covering everything from marketing fundamentals to enterprise readiness and leadership challenges.

Alongside mentoring, I run my own business as a B2B marketing advisor and fractional CMO, working closely with founders and marketing teams not just on what to do, but how to think when marketing feels complex, noisy, or overwhelming.

What I’m especially known for is bringing clarity. I help people cut through overcomplication, structure ambiguity, and move forward with more confidence and focus.

If you’re looking for practical, honest, no-fluff guidance from someone who’s been in the trenches, and genuinely enjoys mentoring, I’d be happy to help.