Creative Strategy & Campaign Feedback

I help creatives, founders, and teams sharpen the strategic thinking behind their work — especially social-first and performance-driven campaigns.

This session is for people who want experienced, honest feedback on campaigns, concepts, or in-progress creative. We’ll look at clarity, structure, hooks, messaging, and how creative ideas connect to performance goals like attention, comprehension, and conversion.

My background spans agency, client-side, and Big Tech (Meta), where I advised and developed insight-driven campaigns for global brands. I’m particularly strong at identifying what’s weakening an idea, reframing strategy, and pushing creative work further without losing focus or intent.

Expect direct feedback, strategic reframing, and guidance you can actually apply.
Pre-session requirements (important)

To make the session effective, please share at least 48 hours in advance:

-the goal of the campaign (and brief, if available)
-the creatives or concepts you’d like feedback on
-the platform/context (e.g. Meta, social-first, paid vs organic)
-any specific questions or challenges you want to focus on

This allows us to go straight into meaningful, actionable discussion.

I focus on ideas, strategy, and creative direction — not dashboards, media buying, or performance reporting.