Hi, I’m Tobi.
I’m a freelance e-commerce and online marketing consultant with over 10 years of experience in online retail. I’m naturally curious and I genuinely enjoy sharing what I’ve learned. Over the years, I’ve led multiple online shops, built them from scratch, and lived through the whole journey firsthand: the first sales, the first mistakes, and the first scalable structures across tech and team.
When I’m not analyzing online shops or developing marketing strategies, you’ll usually find me on the water. Windsurfing on the Baltic Sea is my happy place. That same mix of endurance, focus, and passion also shows up in how I approach consulting and mentoring.
With SeaSalt Consulting, I help SMEs and startups scale their online shops profitably and build a solid, strategic online marketing setup. I also run the blog Wave Vibes Magazin, where I write essays and share current topics around the ocean conservation, windsurfing, and personal growth.
I can help you with:
E-commerce strategy and online shop setup
Startups and entrepreneurship, from first idea to execution
Content strategy and social commerce
Digitalization and AI-supported workflows
Organizational and culture development
Digital Leadership
Career Advice & Coaching
Let’s talk. I’m looking forward to meeting you.