I'm a Senior UX Researcher and Designer with a Ph.D. in Sociology and over a decade of experience driving product strategy through user research and design. My career spans insurance tech, national broadcasting VOD platforms, and academic research institutes - giving me a unique perspective on applying user-centered methods across different industries.
**
**
What I Can Help You With
User Research Methods: Discovery research, ethnography, usability testing, A/B testing, surveys - I'll help you choose the right method and execute it rigorously.
Translating Insights into Action: I specialize in bridging research findings with concrete product decisions that drive measurable outcomes.
Workshop Facilitation: Certified facilitator with experience leading stakeholder alignment sessions that create genuine buy-in.
Building UX Practice from Scratch: I've established user research practice at organizations that had none.
Career Navigation: Transitioning into UX, growing from junior to senior, or working as the sole UX professional on a team - I've been there.
**
**
My Approach
I focus on practical, low-abstraction guidance. Rather than overwhelming you with frameworks, I understand your specific context and give you concrete next steps you can apply immediately. I'll challenge your assumptions constructively and help you build confidence in your own judgment.
**
**
Why Work With Me
I've operated as a solo UX professional driving both research and design for products with real business impact - including significantly boosting conversion rates for high-value user segments. I understand the pressure of being the only voice for users in the room, and I can help you navigate that effectively.