Vitalina Wirt

With over 6 years of dedicated experience in product management, my expertise lies in e-commerce and the critical stages of the customer journey, including homepage optimization, explore functionalities, and recommenders. Additionally, I have a proven track record of success in implementing and managing loyalty programs, notably introducing and overseeing the Kaufland Card and Beyond by Breuninger.

In addition to my e-commerce background, I have recently ventured into the PropTech sector to leverage my knowledge from the e-commerce domain.

Having transitioned into product management without a technical background, I understand the challenges of stepping into new roles with limited prior knowledge. Furthermore, as a woman in a predominantly male-dominated field, I am familiar with the unique experiences and perspectives that come with it.

In addition to my extensive experience in product management, I have also been actively involved as a content creator and influencer for over 10 years. This has allowed me to gain valuable knowledge and insights in this field as well.

I am open to discussions on any topic that interests you, so please feel free to reach out to me.