About me

Hello, I'm Abi, a brand strategist with over 15 years of experience. For most of this time I've worked full time in brand consultancies in London, and gained a huge breadth and depth of experience working across a range of sectors (from education, retail, entertainment, professional services, third sector to property) with large established businesses, and ones just starting out.

My work has spanned insight, core brand definition, brand activation, internal engagement along with brand development for an M&A. I helped to found and build a brand consultancy – from the inside out - culturally, operationally and strategically, before moving into the world of independent consulting. I'm passionate about using the power of brand to have a positive impact on the world.

I now live in Switzerland, working independently for clients and agencies.

Mentoring Topics

  • 101 branding
  • Brand development
  • Brand activation
  • Story-telling
  • Start-up
  • Scaling for growth
  • Career in branding

Reviews for Abigail

21.October 2021

Thank you so much for our chat! It helped a lot!

23.July 2021

Abi, a big thank you for a very engaging session. You gave me a valuable thinking framework when it comes to branding. It was also nice to hear your feedback on our branding process so far.