Hope you're doing well?

I'm Alex from Munich, Germany 🇩🇪 Co-Founder, Startup Mentor, and Commercial Specialist (Sales/Marketing/Business Development) with 10+ years in digital Startups (SaaS and marketplaces).


I would love to share some of the learnings I acquired along the way and help you avoid some of the mistakes I had to make to learn them. This includes:

- How to evaluate your business idea

- How to find product-market fit

- How to create a powerful go-to-market strategy (GTM)

- How to find your first paying customers

- How to hire the RIGHT first 10 employees around the founding team

- How to motivate yourself

- How to close your first funding (Business Angels & Seed)



👉 Brainstorming new business ideas 💡

👉Sustainability, healthy food, and barista coffee ☕.

👉 Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️

👉 Books & podcasts about startups, leadership, personal development, & positive mindset 📚


I'm currently at the beginning of my second startup after I left my previous startup (www.strydal.com and www.classcamp.com) in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:

- one of the first 3 employees of Eversports (www.eversports.com) and growing to 100+ employees

- head of sales

- led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal www.strydal.com (rebranded to www.classcamp.com)

I am looking forward to great conversations and inspiring mentoring sessions!

P.S. Receive bi-weekly Startup Business Tips

📩 Subscribe to my free Startup Business Tips Newsletter: https://startupbusinesstips.substack.com/

My Mentoring Topics

  • Startup
  • Entrepreneurship
  • Sales
  • Marketing & Growth
  • Business Development
  • Fundraising (Early Stage)
  • B2B SaaS
  • B2B2C models
  • SaaS
  • Marketplaces
  • Motivation
17.November 2022

It was nice session overall. Mentor listened to my questions patiently and clarified many doubts.

8.September 2022

I really enjoyed the session with Alex.

He shared some great outbound sales tips with me, I’ll definitely put into action.

Besides, our session had a very natural conversation flow, as there seem to be many overlaps between our professional trajectories.

Thanks for the great insights!

5.August 2022

Meeting with Alexander was great! Alexander can offer expertise in various fields. We talked about fundraising and due to Alexander fundraising experience in his own venture he shared some special insights u won't be able to get to know by reading books. We'll stay in touch!

27.July 2022

Session was great. Alex provided advised based on previous experience that I as a first time founder I really appreciate

27.July 2022

Session was great. Alex provided advised based on previous experience that I as a first time founder I really appreciate

22.July 2022

The session with Alexander was really helpful. He had lots of ideas to share and was able to give me specific advice on how to move forward with my startup. I would definitely recommend him to people looking to start or scale their organisations.

8.July 2022

Alexander was very welcoming. We both shared our experiences and he answered specific questions i had. His startup journey was interesting and learning about the pro/con was valuable. I believe that knowledge is power and the insight i got from this session definitely was a great start. Thank you again for your time!

27.June 2022

It was a good session! Alex has a lot of knowledge in the B2B SaaS area and was able to share good inputs and experiences!

30.April 2022

Amazing. Great expertise with the right attitude and patience. A pleasure to met him; and totally thankful for the tips and data.

27.April 2022

Amazing. Great expertise with the right attitude and patience. A pleasure to met him; and totally thankful for the tips and data.

22.April 2022

Hi Alex, thank you very much for your time and the opportunity to learn from you. Talking with you, I had the feeling that you immediately understood me and my vision. I really had the feeling that you took the time to understand my situation before giving advise. Your feedback will help me building my startup, I'm sure about that :) Thank you again! Best, Max

1.April 2022

Yes, the session was very helpful!

Alex helped me with very precise information, and he understood immediately what my goal was. The way to answer the questions and offer different possibilities was also very well explained.

Another cool aspect for me was his relationship to sports, what in my case was very needed.

29.March 2022

Hallo Alexander,

vielen Dank für die gemeinsame Session letzte Woche. Deine Anreize und Ideen haben mir dabei geholfen neue Handlungen anzugehen und meinem Topic näher zu kommen. Gerne wieder!


26.March 2022

Great session.

Alexander listened to my situation and provided views from his experience.

Now I have a broader perspective and a couple of practical ideas I can test.

I highly recommend scheduling a session with Alexander.

18.March 2022

It was really insightful and fruitful speaking with Alexander. He provided me lots of resources & tips about the startup ecosystem & how to get involved. I can feel his entrepreneurship passion just by talking to him & his drive to add value to people. For anyone of you who are interested in the startup ecosystem, get in touch with him.

9.March 2022

Thank you for the mentoring session, we learned a lot, and we

appreciate the time you took to make sure everything was well

understood. really we are happy with amount of information and

feedback we got form a session.

2.February 2022

Alex was very patient and understood my project challenges. I liked the fact that his experiences were relevant to what any early stage founder would face and was able to provide unique insights to think about aspects I haven't thoroughly considered before.

24.January 2022

Vielen Dank für Deine Zeit! Ich fand es ein super angenehmens Gespräch auf Augenhöhe, und hatte von Anfang an das Gefühl, meine Herausforderungen offen ansprechen zu können. Während des Gesprächs habe ich mir super viele Notizen gemacht. Danke für die Inspiration und die guten Gedankenanstöße! Ebenfalls ein guter Mix aus Erfahrungen von Dir und "key facts" und guten Fragen, die mich selbst auf die richtigen Gedanken bringen.

super: klare Kommunikation & Erklärung warum man direkt in das Thema einsteigen sollte (wenig small talk)


- für eine kurze session finde ich es immer super als "Coach" eine klare Fragestellung pro Session zu formulieren. So kann man nach 60 minuten rückfragen, ob man das Ziel gemeinsam erreicht hat.

23.January 2022

Very insightful sessions, as always! Alex has a really cool approach to understanding and challenging ideas and asks very relevant questions! Would definitely recommend him as a mentor! You will learn a lot!

18.January 2022

Alex asked me a lot of questions that helped me think through and eventually get to what I was looking for. He shared his experience and knowledge which is very enriching. Thanks, Alex!

14.January 2022

Das Gespräch mit Alexander hat mir sehr weiter geholfen. Er konnte mir gute Hinweise und Anregungen dazu geben, womit ich jetzt weitermachen werde.

3.January 2022

9.December 2021

I had a great session with Alex. The insights and advice that he gave me helped me to view the problem I am solving from a different angle. I know I am on a better path after the session 👍

24.November 2021

Thank you very much for the sparring session Alex! It was indeed great for me to hear your perspective as a fellow cofounder and got me a step further in my decision making process about my startup career.

21.November 2021

Alexander was great! He gave me such useful insight

13.November 2021

Das war eine sehr coole Mentoring-Session mit Alexander! Er hat viel Erfahrung im Start-up Bereich und konnte mir gute Inputs mitgeben. Es hat viel Spaß gemacht! Vielen Dank!

31.October 2021

The session was extremely helpful, he helped me identify the problems stopping me from growing my business. He helped me set up an actionable plan to grow my business and identig=fy the areas I had neglected.

Overall, it was an amazing session and I highly recommend him, you won't regret it!

12.October 2021

Super helpful to say the least.

Alexander is a phenomenal and resourceful mentor who listens well to you and find creative ways to guide you through your career/ entrepreneurial journey

6.October 2021

Great chat! I think you gave me great insights and points to work on mixing your experience with market knowledge.

1.October 2021

The session with Alexander was very valuable for me. He not only understands the challenges of building a product, but also knows how to challenge your assumptions about product/market fit of your idea. As a technical founder, it is my blind spot to find the ways to validate ideas without spending a lot of effort on building the product. Definitely appreciated his insights! Thanks!

29.September 2021

Die Session war hilfreich. Aleksander hat mich auf einige interessante Ideen gebracht, die ich in meinem Business ausprobieren könnte. Vielen Dank dafür, Aleksander!

19.September 2021

The session with Alex was very helpful, where he took time to help me with all my questions with detailed answers and offered me a new preceptive to approach the challenges I was facing. Highly recommend Alex as a mentor!

13.September 2021

Die Session war super hilfreich. Alexander war nach 20 Minuten in der Lage sich in unsere internen Prozesse einzudenken und unmittlbar Lösungsansätze auf strategischer Ebene zu lierfern. Auch persönlich hat alles gestimmt. Danke!

24.August 2021

Very helpful. Thank you Alexander!

17.August 2021

It was a great session with you. You challenged some of my thoughts and helped me to get a better understanding of what I actually want and need in my business.

11.August 2021

Thanks for taking the time to volunteer your time and very professional knowledge about IT-Startup.

The session was amazing and I found a lot of value from it. The mentor was well qualified to advise me on how to progress in my app startup.

I really appreciate your dedication and effort. Looking forward for our next session together.

4.August 2021

Alexander, thank you for a interesting conversation! We could immediately create a very relaxed and trustworthy relationship by sharing some of our previous entrepreneurial learnings. I got lots of valuable insights, and some great guidance on the topics I wanted to discuss. I would recommend Alexander to anyone that is interested to exchange thoughts and learnings on startups, sales, entrepreneurship, fundraising and go to market strategy.

30.June 2021

good session. lncreased knowledge about sales & business dev

23.June 2021

It was a very smooth, friendly and easy discussion with Alexander. He shared his learning and gave me advice on how to set up a founding team. It helped me to redefine my criterias and how to go about the process.

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