// Mixpanel implementation The Mentoring Club - Ali Selim Aytuna
Ali Selim  Aytuna

Ali Selim Aytuna ✓ certified mentor

✓ certified mentor
Co-founder and Product Lead Perzonalization

I am a product leader and a 4x startup co-founder with 15 years of experience identifying unmet customer problems, crafting product strategies, developing scalable & repeatable business models and leading product & engineering to build high-growth B2C SaaS products, apps & ventures.

I currently lead our product at Perzonalization, a Saas with an AI-powered real-time engine that personalizes the shopping experience of 19 million every month. I am the architect of its proprietary core technology that analyzes 82 million shopping activities every day. As of writing it is #17 biggest player in global personalization space.

I previously kicked-off the local Nokia app partner ecosystem from scratch and helped it grow to #1 in Europe and #3 globally in terms of daily app store downloads.

Prior to that, I was the co-founder and CTO of 2 smart shipping SaaS companies, with partnership with FedEx.

I am an electronics engineer by education, software engineer by training and an entrepreneur by heart.

My Mentoring Topics

  • Early Stage Startups
  • Lean Startup
  • Customer Development
  • Startup Stages
  • Bootstrapping
  • Product Innovation and Strategy
  • B2C SaaS
  • AI / Machine Learning (Recommender Systems)
  • Leadership & Culture
  • Entrepreneur Psychology
3.January 2022

He gave very pragmatic input. Session was not too long nor too short for me. Really looking forward to learning more from Selim!

27.December 2021

It was really nice talking to Ali. He answered many of my questions regarding launching a product. I learned a lot from his experience and sharing! Thank you very much, Ali!

4.December 2021

Hi Selim,

Many thanks for your time today. It really helped me framing the next steps and how to solve my current startup challenges. Esp. not only hearing from your experiences but also your shared resources helped me tremendously.

I wish you all the best!

Best, Max

6.November 2021

Ali was very great. In a short period of Time, he gave such value and actionnable tips. That was very helpful

15.October 2021

The session is very helpful! I love the model and a lot of resources Ali shared with me. I really appreciated that. he sent me the Google hangout link before the session. This is feedback for Mentoring Club, but it would be great if the platform will create those links and add them to the description of the invite before the session. I was confused about where I am going to meet my mentor before the session started.

3.July 2021

Very helpful session! There were a lot of visual examples and a lot of explanation that helped me understand the subject much easier.

2.July 2021

Yes, it was very helpful! Thank you so much for sharing your experience and giving very useful tips! I really appreciate it!

23.June 2021

It was great! Really helpful and Ali send me lots of links later. Amazing service.

19.June 2021

Extremly helpful

17.June 2021

I had my first mentoring club session 2 days ago with Ali Selim and it was an eyeopening experience. As someone who doesn't know any other entrepreneurs in his vicinity, let alone in his group of friends or at least acquaintances, talking to an experienced (serial) entrepreneur made me realize certain flaws my little 1-man "company" still has and had me and my thoughtprocess tested. Ali Selim asked great questions and gave hints as to where I might have to improve.

All in all, an invaluable experience.

16.June 2021

The session was very helpful!

14.June 2021

The session was extremely helpful. We did think about a few of the mentioned things - in theory. But, as it often is, we had too many ideas and a lack of focus. You helped us to see many things clearly - and I think, you saved us a lot of time and effort we would have had if we didn't avoid some of the mistakes upfront! Thank you so much!

18.March 2021

"1. Only pursue the democratization idea due to reasons (already works, clear unfair advantage, clear value prop, easier to create FOMO for this target group,VCs love business ""democratization business models""..)

2. Always define your key KPIs and also communicate them to your target group. If they are not motivating your target group they might not be the right KPIs

3. Ultimate proof of our business model is, if our recommenders pay to see the jobs "

11.March 2021

1. Good resources.

2. Importance of early customer feedback

3. Showing developers the bigger picture

3.March 2021

25.February 2021

What to focus on in starting a business, How startups work, right sources of information