My 20+ year career has taken a lot of twists and turns which has given me a ton of experience in many different ways of working, industries, problem spaces and with many different types of people.

My Mentoring Topics

  • Product strategy
  • Customer experience
  • Design systems
  • Accessibility
  • Agile user experience
  • Agile software development
  • Operations
  • Career change
  • Freelance
  • Contract
  • Full time
  • Team management

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The Mountain is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest Summary - by Brianna Wiest - Transforming Self-Sabotage Into Self-Mastery - A Comprehensive Summary
Francis Thomas

Key Insights from The Mountain is You Understanding Self-Sabotage: The book starts with an exploration of self-sabotage and how it is essentially a survival mechanism that has outlived its usefulness. Overcoming Resistance: Wiest emphasizes the importance of overcoming resistance to change, which is often the first step in the process of self-transformation. The Role of the Subconscious Mind: The book delves into the role of the subconscious mind in shaping our reality and how we can harness its power to bring about positive changes in our lives. Embracing Discomfort: Wiest suggests that embracing discomfort, instead of avoiding it, can be a powerful catalyst for growth and transformation. Importance of Self-Love and Self-Care: The book underlines the importance of self-love and self-care in the journey towards self-mastery. Creating a Vision: Having a clear vision of what we want to achieve is crucial in the process of transforming self-sabotage into self-mastery. Shifting from Victimhood to Empowerment: Wiest encourages readers to shift their perspective from being victims of their circumstances to being creators of their reality. Building Resilience: The book stresses the importance of building resilience to navigate life’s challenges and setbacks. Developing a Growth Mindset: Wiest emphasizes the importance of developing a growth mindset - the belief that our abilities and intelligence can be developed with effort and persistence. Practicing Mindfulness: The book also highlights the power of mindfulness and present moment awareness in overcoming self-sabotage. An In-Depth Analysis and Summary "The Mountain is You" by Brianna Wiest is a profound exploration of the concept of self-sabotage and how we can transform it into self-mastery. The book begins by defining self-sabotage as a survival mechanism that has outlived its usefulness. Wiest suggests that self-sabotage is often a subconscious attempt to protect ourselves from perceived threats. This insight aligns with the theories of Sigmund Freud and Carl Jung, who believed that our subconscious mind plays a significant role in shaping our behavior and our reality. One of the central ideas in the book is the importance of overcoming resistance to change. Wiest posits that our subconscious fears often manifest as resistance to change. This is a concept that Steven Pressfield explored in depth in his book "The War of Art". Overcoming this resistance, according to Wiest, is the first step in the journey towards self-mastery. Throughout the book, Wiest emphasizes the importance of embracing discomfort. This idea is reminiscent of M. Scott Peck's concept of "delayed gratification" in his book “The Road Less Traveled”. According to Wiest, avoiding discomfort often leads to self-sabotage, while embracing it can serve as a catalyst for growth and transformation. Wiest also underscores the importance of self-love and self-care in the journey towards self-mastery. She argues that self-sabotage is often rooted in a lack of self-love and self-care. This is a concept that has been widely explored in the field of psychology, particularly in the works of Carl Rogers and Abraham Maslow, who emphasized the importance of self-love and self-care in achieving personal growth and self-actualization. Creating a clear vision of what we want to achieve is another crucial element in the process of transforming self-sabotage into self-mastery, according to Wiest. This aligns with the principle of "beginning with the end in mind" that Stephen Covey outlined in his book "The 7 Habits of Highly Effective People". One of the most empowering ideas in the book is the shift from victimhood to empowerment. Wiest encourages readers to change their perspective from being victims of their circumstances to being creators of their reality. This concept is reminiscent of Viktor Frankl's idea of "response-ability" in his book "Man's Search for Meaning", where he argues that we have the ability to choose our response to any given set of circumstances. The book also stresses the importance of building resilience to navigate life’s challenges and setbacks. This is a theme that has been widely explored in the field of positive psychology, with researchers like Martin Seligman and Angela Duckworth emphasizing the role of resilience in achieving success and well-being. Wiest also highlights the importance of developing a growth mindset, a concept that Carol Dweck introduced in her book "Mindset: The New Psychology of Success". According to Wiest, a growth mindset – the belief that our abilities and intelligence can be developed with effort and persistence – is key to overcoming self-sabotage and achieving self-mastery. Lastly, Wiest emphasizes the power of mindfulness and present moment awareness in overcoming self-sabotage. This is a concept that has been widely explored in the field of mindfulness-based cognitive therapy (MBCT), which has been shown to be effective in reducing self-sabotage and promoting well-being. In conclusion, "The Mountain is You" is a transformative guide that equips readers with the knowledge and strategies they need to overcome self-sabotage and achieve self-mastery. Drawing on a range of psychological theories and concepts, Wiest provides a comprehensive and accessible roadmap for personal growth and transformation.

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Lean UX - Applying Lean Principles to Improve User Experience
Jeff Gothelf

Key Insights from "Lean UX - Applying Lean Principles to Improve User Experience" Integration of Lean and UX: The book introduces how the Lean Startup methodology, which places an emphasis on iteration and customer feedback, can be applied to user experience (UX) design. Focusing on Outcomes: One of the central tenets of Lean UX is shifting the focus from outputs (like features, services, and products) to outcomes (like customer behavior, engagement, and satisfaction). Collaboration and Cross-Functional Teams: Lean UX advocates for the collaboration of cross-functional teams in which everyone has a voice and contributes to the project. Minimum Viable Product (MVP): The concept of the MVP, a version of a product with just enough features to satisfy early customers and provide feedback for future product development, is a key aspect of Lean UX. Continuous Learning: Lean UX emphasizes the importance of continuous learning through iterative design and feedback loops. Validation: The Lean UX approach ensures that every design decision is validated by real-world data and customer feedback. Prototype, Measure, Learn: The book highlights the cycle of prototyping, measuring results, and learning from the data to make informed UX decisions. Assumption and Hypothesis: Lean UX encourages designers to state their design assumptions and then test these hypotheses through the design process. Flexibility: The Lean UX methodology is flexible and adaptable, allowing it to be used in various industries and project sizes. Design as a Conversation: Lean UX views the design process as a conversation, where ideas are shared, discussed, and iterated upon. A Deep Dive into "Lean UX - Applying Lean Principles to Improve User Experience" Jeff Gothelf's "Lean UX - Applying Lean Principles to Improve User Experience" presents a transformative and innovative approach to user experience design. The book combines the principles of Lean Startup and UX design to create a methodology that is outcome-focused, collaborative, and data-driven. The Integration of Lean and UX is a significant shift from traditional UX design methodologies. It moves away from a heavy emphasis on deliverables to a process that is more lightweight, iterative, and centered around the user. This approach ensures that the design process remains flexible and adaptable, which is crucial in today's fast-paced digital landscape. A key aspect of Lean UX is its focus on Outcomes. Instead of concentrating on features or services, Lean UX directs attention to customer behavior, engagement, and satisfaction. This shift in perspective allows teams to design products that truly meet the needs and wants of their users. The book puts a great deal of emphasis on Collaboration and Cross-Functional Teams. This approach breaks down silos and encourages everyone involved in a project to contribute their unique perspectives and expertise. The concept of the Minimum Viable Product (MVP) is central to Lean UX. An MVP, which contains just enough features to satisfy early customers, enables teams to gather user feedback that informs future product development. This approach ensures that teams do not waste time and resources on features that customers do not want or need. In Lean UX, Continuous Learning is achieved through iterative design and feedback loops. Teams continually prototype, measure results, and learn from the data to make informed UX decisions. This constant cycle of learning and iteration allows teams to adapt to changes quickly and efficiently. The Lean UX approach ensures that every design decision is Validated by real-world data and customer feedback. This validation reduces uncertainty and ensures that the final product meets the needs of customers effectively. In Lean UX, designers are encouraged to state their Assumptions and Hypotheses and then test these through the design process. This approach creates a culture of experimentation, where learning from failures is seen as just as valuable as successes. Finally, Lean UX views Design as a Conversation. Ideas are shared, discussed, and iterated upon in a collaborative environment. This approach encourages innovation and ensures that the best ideas rise to the top. In conclusion, "Lean UX - Applying Lean Principles to Improve User Experience" provides a comprehensive guide to a revolutionary approach to UX design. By integrating the principles of Lean Startup with UX design, this methodology ensures that products are developed that truly meet the needs and wants of users.

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Strategic Writing for UX - Drive Engagement, Conversion, and Retention with Every Word
Torrey Podmajersky

Key Facts or Insights from "Strategic Writing for UX - Drive Engagement, Conversion, and Retention with Every Word" UX writing is a crucial part of designing a user-friendly and intuitive product or service. It helps in guiding users, providing them with information, and enhancing their overall experience. The book emphasizes the value of simplicity and clarity in UX writing. Users appreciate direct, easy-to-understand instructions and information. Testing and iteration are fundamental aspects of UX writing. The author stresses the importance of continuously testing the effectiveness of your copy and refining it based on user feedback. The book provides practical methods to optimize UX writing for increased engagement, conversion, and retention. Podmajersky suggests that UX writing should align with the brand's voice and tone. This consistency adds to the credibility and trustworthiness of a brand. Understanding the user's perspective is crucial. The book emphasizes the importance of empathy and understanding the users' needs, behaviors, and emotions. UX writers need to be mindful of linguistic and cultural nuances while crafting the copy, as it can significantly influence the user's perception and experience. The book underscores the importance of collaboration in UX writing. A UX writer should work in harmony with the design team and stakeholders for an integrated and comprehensive approach. Podmajersky provides numerous real-world examples to illustrate the principles and strategies of UX writing. She also discusses the future of UX writing, delving into the role of artificial intelligence and automation in this field. In-depth Analysis Torrey Podmajersky's "Strategic Writing for UX" is a practical guide that contributes significantly to the understanding and application of UX writing. The author, with her extensive experience in the field, presents a comprehensive view of UX writing and its impact on user engagement, conversion, and retention. The book underlines the value of simplicity and clarity in UX writing. This aligns with one of the fundamental principles of usability - that users should find the product easy to use and understand. In my years of teaching and research in this field, I have found that users appreciate direct and clear instructions. This book reinforces this point, and I believe it is a crucial takeaway for anyone who wants to improve their UX writing skills. Testing and iteration form an essential part of UX writing, as the book rightly points out. UX writing, like any other aspect of UX design, is not a one-time process. It involves continuous refinement based on user feedback and changing user needs. I have always emphasized this iterative approach in my teachings, and this book provides practical methods to implement this process effectively. The book's emphasis on aligning UX writing with the brand's voice and tone is another important aspect. Consistency in voice and tone not only adds to the brand's credibility but also makes the user experience more seamless. This is a point I often highlight in my lectures, as many brands overlook this aspect and end up confusing their users with inconsistent messaging. Understanding the user's perspective is another essential point that the book emphasizes. A successful UX writer needs to empathize with the users, understand their needs, behaviors, and emotions. This user-centered approach is something I have always advocated, and this book provides clear guidelines on how to achieve this. Considering linguistic and cultural nuances in UX writing is a point that many UX writers overlook, but the book highlights its importance. In a globalized world where products and services cater to diverse audiences, it is crucial to ensure that the UX writing does not alienate or confuse any user group due to linguistic or cultural differences. Collaboration is a recurring theme in this book. The author stresses the importance of UX writers working closely with the design team and stakeholders for an integrated approach. This is in line with my teachings, where I emphasize that UX design is a collaborative effort and not a solitary endeavor. Real-world examples in the book provide practical insights into how the principles and strategies of UX writing are implemented. These examples not only make the concepts relatable but also provide a clear understanding of their application. Finally, the book delves into the future of UX writing, discussing the role of artificial intelligence and automation. This forward-looking perspective is valuable as it prepares UX writers for the evolving landscape of this field. In conclusion, "Strategic Writing for UX" provides valuable insights and practical guidance on UX writing. It is a comprehensive resource that can enhance the understanding and skills of both beginners and experienced professionals in this field.

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UX Strategy
Jaime Levy

Key Insights from UX Strategy: UX strategy is the intersection of business strategy and user experience, aiming to create a seamless, effective, and enjoyable user experience that aligns with business goals. Value innovation is essential for successful UX strategy. This means creating a product or service that offers a unique value proposition, distinguishing it from competitors. User research is integral to UX strategy. Understanding user needs, behaviors, and pain points allows the development of effective solutions. Prototyping and testing are critical steps in UX strategy. They allow for the validation of ideas, reduction of risks, and improvement of the final product. The Lean UX methodology is recommended. It involves short, iterative cycles of design, testing, and learning to quickly validate or invalidate assumptions. Business model canvassing is a useful tool for visualizing business strategies and how they connect with UX strategies. Competitive analysis is essential for understanding market trends, identifying opportunities, and creating a unique value proposition. Digital customer journey maps can help visualize the user experience, understand user behaviors, and pinpoint areas for improvement. UX metrics are important for measuring the effectiveness of a UX strategy and driving improvements. Collaboration between business, technical, and design teams is crucial for successful UX strategy. The ultimate goal of UX strategy is to create meaningful and delightful user experiences that drive business success. An In-depth Analysis of UX Strategy: "UX Strategy" by Jaime Levy provides a comprehensive guide to understanding and implementing UX strategy. As a seasoned professor in this field, I find this book insightful, practical, and relevant in today’s digital age. The book emphasizes the importance of value innovation. In my experience, many companies often overlook this crucial aspect, focusing instead on simply replicating what competitors are doing. However, without offering a unique value proposition, a product or service is unlikely to stand out in the saturated digital market. Levy’s focus on value innovation is a vital reminder of the need for differentiation. User research is another cornerstone of UX strategy, as highlighted by Levy. In-depth understanding of user needs, behaviors, and pain points is pivotal to creating solutions that truly address these areas. This aligns with my belief that user-centric design is key to creating experiences that resonate with users. The book also underscores the importance of prototyping and testing. Through my years of teaching, I have seen many projects fail due to lack of validation. By testing prototypes with end users, assumptions can be validated or invalidated, reducing the risk of failure. Levy recommends the Lean UX methodology. This approach, characterized by short, iterative cycles of design, testing and learning, is effective for rapidly validating ideas and aligning the team. The book introduces useful tools such as business model canvassing and digital customer journey maps. These visual aids can help teams understand business strategies, visualize user experiences, and identify opportunities for improvement. Competitive analysis is another key area of focus in the book. Understanding market trends and competitor actions can provide valuable insights for strategy formulation. UX metrics are critical for evaluating the success of a UX strategy. By measuring user satisfaction, task completion rates, and other key metrics, companies can identify areas for improvement and drive continuous enhancement. Finally, Levy emphasizes the importance of collaboration. A successful UX strategy requires the synergy of business, technical, and design teams. In conclusion, "UX Strategy" by Jaime Levy is a comprehensive guide to creating meaningful and delightful user experiences that align with business goals. It provides valuable insights, practical tools, and strategic thinking, all of which are crucial for any professional or student in the field of UX design and strategy.

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Measuring the User Experience - Collecting, Analyzing, and Presenting Usability Metrics
Bill Albert, Tom Tullis

Key Facts and Insights Importance of Usability Metrics: The book emphasizes the critical role of usability metrics in understanding user interactions and improving the overall user experience. Metrics Collection: Different methods of collecting usability metrics, including surveys, task completion rates, error rates, and user satisfaction levels, are thoroughly explained. Data Analysis: Extensive discussion on statistical techniques for analyzing usability data, giving readers a robust understanding of how to extract meaningful insights from their metrics. Case Studies: Practical examples and case studies are provided to illustrate how usability metrics are applied in real-world scenarios. Visual Presentation: The authors stress the power of visually presenting usability metrics for more effective communication and decision-making. Longitudinal Studies: The book delves into the importance of conducting longitudinal studies to understand how usability metrics change over time. ROI of Usability: The final chapters discuss how to demonstrate the return on investment (ROI) of usability efforts, linking it directly to business objectives. Usability Testing: The book provides guidance on usability testing methodologies and tools to gather the right data. Iterative Improvement: It emphasizes the importance of iterative improvement in user experience design, using usability metrics to guide design decisions. Role of Context: The authors highlight the role of context in interpreting usability metrics, and how different factors can influence these results. Book Analysis and Summary "Measuring the User Experience - Collecting, Analyzing, and Presenting Usability Metrics" by Bill Albert and Tom Tullis is a comprehensive guide to understanding, collecting, analyzing, interpreting, and presenting usability metrics. It provides valuable information for anyone interested in enhancing the user experience, from UX designers to product managers and business stakeholders. The authors start by establishing the importance of usability metrics in helping companies understand how users interact with their products. They argue that these metrics are crucial for identifying areas of improvement and measuring the effectiveness of implemented changes. The book then dives into the collection of usability metrics. Albert and Tullis provide a detailed guide on various methods of data collection, including surveys, task completion rates, error rates, and user satisfaction levels. They explain how each method can provide different insights into the user experience, emphasizing the need for a multifaceted approach to data collection. In the subsequent chapters, the authors discuss statistical techniques for analyzing usability data. They demystify complex concepts like statistical significance, correlations, and regression analysis, enabling readers to extract meaningful insights from their data. One of the highlights of the book is the practical examples and case studies that the authors use to illustrate the application of usability metrics. These case studies help readers understand how theoretical concepts are applied in real-world scenarios, thereby reinforcing the learning. The authors also stress the power of visually presenting usability metrics. They argue that visual presentations can help stakeholders understand the data more effectively, leading to informed decision-making. The book emphasizes the importance of conducting longitudinal studies to track changes in usability metrics over time. This approach helps companies understand how user experiences evolve and identify trends that can inform future design decisions. The final chapters of the book discuss how to demonstrate the ROI of usability efforts. The authors provide practical advice on how to link usability metrics to business objectives, enabling companies to see the tangible benefits of their UX efforts. The book also provides guidance on usability testing methodologies, equipping readers with the tools to gather the right data. This includes advice on setting up usability tests, choosing participants, and analyzing results. Furthermore, the authors emphasize the importance of iterative improvement in user experience design. They advocate for a continuous cycle of testing, measuring, and refining, using usability metrics to guide design decisions. Finally, the authors highlight the role of context in interpreting usability metrics. They explain how different factors, such as the user's environment or demographic characteristics, can influence the results of usability tests, underlining the need for a nuanced approach to data interpretation. In conclusion, "Measuring the User Experience" is a valuable resource for anyone involved in designing, testing, or managing user experiences. It provides a comprehensive guide to usability metrics, from collection to interpretation, and emphasizes the importance of these metrics in driving design decisions and business outcomes.

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Set Boundaries, Find Peace - A Guide to Reclaiming Yourself
Nedra Glover Tawwab

Key Facts or Insights From the Book The importance of setting healthy boundaries: The book emphasizes the pivotal role of setting boundaries to maintain emotional, mental, and physical wellbeing. Understanding the different types of boundaries: Tawwab discusses various kinds of boundaries - physical, emotional, time, and material, and explains how to establish each one effectively. Link between boundaries and self-care: The book asserts that setting boundaries is a significant part of self-care and self-respect. Identifying boundary violations: Tawwab provides guidance on recognizing when boundaries are being violated and how to respond. Communicating boundaries effectively: The book highlights the importance of clear and assertive communication in setting boundaries. Dealing with guilt when setting boundaries: Tawwab addresses the common feeling of guilt when establishing boundaries and provides strategies to overcome it. Maintaining boundaries in relationships: The book provides insightful advice on maintaining boundaries within diverse relationships, including family, friendship, and professional relationships. Establishing boundaries with oneself: Tawwab discusses the importance of setting boundaries with oneself to prevent self-sabotage and enhance personal growth. Managing responses to boundary setting: The book provides practical advice on managing the reactions of others when setting boundaries. Understanding the link between boundaries and mental health: Tawwab emphasizes the connection between effective boundary setting and improved mental health. Exercises and practical examples: The book includes various exercises and real-life examples to help readers understand and apply the concept of setting boundaries effectively. An In-depth Analysis of the Book Nedra Glover Tawwab's "Set Boundaries, Find Peace - A Guide to Reclaiming Yourself" is a comprehensive guide that offers profound insight into the importance of setting healthy boundaries for one's overall wellbeing. The author delves into the concept of boundaries, breaking it down into digestible segments while providing practical advice for implementation. The book commences with an exploration of the importance of setting healthy boundaries. Tawwab emphasizes that boundaries are essential for maintaining emotional, mental, and physical health. This perspective resonates with various psychological theories, such as Maslow's hierarchy of needs, which identifies safety and security as fundamental human needs. Tawwab then delves into the different types of boundaries—physical, emotional, time, and material—and offers guidance on how to establish each effectively. This thorough exploration helps readers understand that boundaries are not merely physical but extend to various aspects of life. One of the key messages in the book is the link between boundaries and self-care. Tawwab asserts that setting boundaries is an act of self-respect and self-care, aligning with the concept of 'self-love' popular in positive psychology. Recognizing boundary violations is another crucial aspect discussed in the book. Tawwab provides tools for readers to identify when their boundaries are being violated and how to respond effectively. This section is highly beneficial as it empowers readers to protect their boundaries proactively. The book emphasizes the role of clear and assertive communication in setting boundaries. Tawwab encourages readers to express their needs and limits unapologetically, reinforcing the idea that one's feelings and needs are valid and deserve respect. A common obstacle in setting boundaries is guilt, and Tawwab addresses this issue head-on. She provides strategies to deal with the guilt associated with setting boundaries, encouraging readers to prioritize their wellbeing over pleasing others. Tawwab also discusses maintaining boundaries within diverse relationships, including family, friends, and professional relationships. This section provides practical advice on maintaining boundaries in relationships, acknowledging the unique dynamics in different types of relationships. Notably, the book also covers the concept of setting boundaries with oneself. Tawwab highlights the importance of establishing boundaries with oneself to prevent self-sabotaging behaviors and promote personal growth. This approach aligns with cognitive-behavioral theories that emphasize the role of self-regulation in achieving personal goals. The book also provides guidance on managing responses to boundary setting. Tawwab acknowledges that responses to boundary-setting might not always be positive and offers strategies to handle resistance. The connection between effective boundary setting and improved mental health is another key aspect discussed in the book. Tawwab emphasizes that setting boundaries contributes to stress reduction, increased self-esteem, and overall mental well-being, a perspective strongly supported by research in clinical psychology. Lastly, the book includes a variety of exercises and practical examples to help readers understand and apply the concept of setting boundaries effectively. These practical tools make the book more than a theoretical guide, turning it into a hands-on manual for personal growth. In conclusion, "Set Boundaries, Find Peace - A Guide to Reclaiming Yourself" is a comprehensive and practical guide that empowers readers to set healthy boundaries and reclaim their peace. With its blend of psychological insights, practical advice, and empathetic understanding, the book provides readers with the tools they need to enhance their wellbeing through effective boundary setting.

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