I am a proactive problem solver and results-driven professional with a passion for innovation and staying ahead of industry trends. I consistently strive for excellence, both individually and as part of a team, and enjoy sharing my knowledge to help others learn and grow. My dedication to continuous improvement is reflected in my work, as I am constantly seeking new ways to enhance the services we provide to our customers. Whether it's through streamlining processes, implementing new solutions, or refining existing systems, I am committed to creating the best possible outcome for our clients. I believe that collaboration and open communication are key to success, and I am always eager to work with others to achieve shared goals. With my ability to adapt to changing circumstances and my passion for driving innovation, I am confident in my ability to contribute to any team or organization.

My Mentoring Topics

  • Digital strategy
  • SEO
  • Social media marketing
  • Project management
  • Leadership
  • Data analytics
15.April 2024

Ana dedicated all her experience, expertise and time to answer my questions and create solutions to my challenges. Not only that, she is an effective communicator, speaks multiple languages, a good listener and extremely patient. I highly recommend her as a mentor.

5.March 2024

24.February 2024

My session with Ana regarding SEO and strategy was fantastic. As I'm fairly new to SEO, she expertly broke down complex concepts into actionable steps, aligning them with my background in UX design. Ana's approachability and willingness to answer questions made the session incredibly productive and easy to follow. She also provided valuable insights on where to focus my efforts in the future within my Web Management role. Overall, Ana's guidance has given me the confidence to navigate SEO effectively. Highly recommend a session with her!

19.January 2024

Anna was great! She gave lots of ideas in relation to digital marketing and where to focus from a beginner's perspective. Very thoughtful of her to go beyond and share resources and courses for personal development.

2.January 2024

Mentorship with Ana was very helpful for my business. We talked about the SEO strategy for the business

29.December 2023

I thoroughly enjoyed our mentoring session. We covered all the topics I had in mind, and your accessible approach made it easy to discuss. Thank you once again for your time and expertise you brought to our session!

17.November 2023

3.October 2023

You need to be logged in to schedule a session with this mentor. Please sign in here or create an account.

Thinking, Fast and Slow
Daniel Kahneman

Key Insights from 'Thinking, Fast and Slow' Cognitive Ease: The human brain tends to choose the path of least resistance when processing information. System 1 and System 2: Two distinct systems govern our thought processes. System 1 is fast, intuitive, and emotional, while System 2 is slow, deliberate, and logical. Heuristics and Biases: Our brains use mental shortcuts or 'heuristics' to make quick decisions, which can often lead to biases in our thinking. Prospect Theory: People tend to make decisions based on potential losses and gains, not final outcomes. Anchoring Effect: The first piece of information we receive about a subject heavily influences our perception of subsequent information. Availability Heuristic: We tend to judge the probability of events by how easily examples come to mind. Endowment Effect: We value things more when we own them. Hindsight Bias: Our tendency to see events as more predictable than they really are after they have happened. Framing Effect: The way information is presented can drastically affect how we perceive it and make decisions. The Halo Effect: Our overall impression of a person influences how we feel and think about their character. Deeper Analysis of the Book's Concepts 'Thinking, Fast and Slow', a seminal work by Daniel Kahneman, delves into the two systems that drive the way we think—System 1, which is fast and intuitive, and System 2, slow and deliberate. This dual-process theory of cognition is not new, but Kahneman's exploration of how these systems interact, often leading to cognitive biases, is groundbreaking. System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. It's the part of our brain that responds to a surprising sound in the darkness or decides to swerve to avoid an accident. This system is heavily influenced by our past experiences and emotions, making its responses feel intuitive and automatic. In contrast, System 2 allocates attention to the effortful mental activities that demand it, including complex computations and conscious decision-making. This system is slower and more deliberate, often stepping in to verify and modify the impressions and intuitions from System 1. However, System 2 is lazy and often defaults to the easier, automatic responses of System 1. This is where cognitive biases come in. Heuristics and biases are mental shortcuts that System 1 uses to make quick decisions. While these shortcuts can often be useful, they can also lead to systematic errors in our thinking. For example, the availability heuristic might lead us to overestimate the likelihood of dramatic events (like plane crashes) because they are more memorable and thus more easily available to our minds. Prospect theory, introduced by Kahneman and his colleague Amos Tversky, challenges traditional economic theory, which assumes that humans are rational actors. Instead, prospect theory suggests that people make decisions based on potential gains and losses, not the final outcome. This can lead to seemingly irrational decisions, such as refusing to take a small loss to potentially gain more in the long run. The anchoring effect describes our tendency to rely heavily on the first piece of information we receive (the "anchor") when making decisions. Even when the anchor is arbitrary or irrelevant, it can dramatically influence our judgments and estimates. Similarly, the framing effect reveals that the way information is presented can drastically affect our decisions. For example, people are more likely to opt for a surgical procedure if it’s presented with a 90% survival rate than a 10% mortality rate, even though both statistics convey the same information. In conclusion, 'Thinking, Fast and Slow' highlights how our thought processes—though powerful—are not always as rational, objective, or logical as we might believe. By understanding these biases, we can take steps to mitigate them and make better, more informed decisions.

Atomic Habits - An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear

Key Facts and Insights: Understanding the impact of compound effects of tiny habits. Identifying the Four Laws of Behavior Change as a simple set of rules for habit formation. Recognizing the role of Identity-based habits in personal change. Appreciating the importance of the habit environment and how to design it for success. Applying the concept of habit stacking to create a series of desired behaviors. Understanding the significance of immediate rewards in reinforcing habits. Recognizing the power of a habit tracker as a form of visual measurement. Learning the power of improvement by 1% to achieve remarkable results over time. Understanding the importance of making habits obvious, attractive, easy, and satisfying. Recognizing the role of mindset in fostering long-lasting habits. Appreciating the concept of never missing twice as a strategy for maintaining habits. An In-depth Analysis and Summary In "Atomic Habits," James Clear provides an innovative framework for habit formation and personal growth. He introduces the idea of the compound effect of tiny habits, suggesting that minor changes and decisions can lead to significant outcomes over time. This reinforces the principle that success doesn't result from massive actions but from small, consistent steps taken daily. Clear explains the Four Laws of Behavior Change which are: make it obvious, make it attractive, make it easy, and make it satisfying. These principles offer a practical and straightforward approach to forming good habits and breaking bad ones. They are based on the understanding that our habits are the response to our environment and the cues it provides. The author emphasizes the importance of Identity-based habits. Instead of focusing on goals, Clear suggests that we should concentrate on becoming the type of person who can achieve those goals. This is a profound shift from the outcome-based approach to an identity-based approach, which is more durable and long-lasting. The book further explores the role of our environment in shaping our behaviors. Clear suggests that by designing our habit environment, we can make the desired behaviors easier and the undesired ones harder, thus facilitating positive habit formation. Habit stacking is another powerful tool that Clear introduces. It involves pairing a new habit with an existing one, thereby using the existing habit as a cue for the new one. This technique takes advantage of the neural connections that our brain forms when we establish a routine. Clear also explains the importance of immediate rewards in forming new habits. Our brains are wired to prioritize immediate gratification, so pairing a habit with an immediate reward can reinforce the behavior. Habit tracking is another effective strategy that Clear proposes. It serves as a visual reminder of your progress, providing a satisfying sense of achievement that motivates you to maintain the behavior. The concept of improvement by 1% is a recurring theme in the book. Clear argues that if you get 1% better each day, the benefits will compound over time, leading to remarkable results. This underlines the importance of making small, consistent improvements instead of seeking overnight success. Clear's concept of never missing twice is a practical strategy for maintaining habits. It recognizes that while we may occasionally slip up, it's crucial not to let a one-time mistake turn into a recurring pattern. Finally, Clear underscores the importance of mindset in fostering long-lasting habits. He stresses that habits are not a finish line to be crossed but a lifestyle to be lived, emphasizing the significance of process over outcome. "Atomic Habits" synthesizes complex psychological concepts into practical, actionable strategies. Clear's approach is backed by scientific evidence, making it an invaluable resource for anyone looking to understand and improve their habits. The concepts discussed in the book align with many established theories in behavior psychology, neuroscience, and cognitive science, further validating their effectiveness and applicability. By understanding and applying the insights from "Atomic Habits," individuals can navigate the path of personal growth with greater clarity and confidence. It equips readers with the knowledge and tools to transform their habits and, ultimately, their lives.

Emotional Intelligence - Why It Can Matter More Than IQ
Daniel Goleman

Key Insights from "Emotional Intelligence - Why It Can Matter More Than IQ" Emotional intelligence, referred to as EQ, is just as important if not more than IQ in determining life success. Emotional intelligence comprises five key components: self-awareness, self-regulation, motivation, empathy, and social skills. EQ is a better predictor of success in the workplace and in relationships than IQ. Emotional intelligence can be learned and developed at any age and stage in life. Emotionally intelligent people are better at managing stress and bouncing back from adversity. A lack of emotional intelligence can lead to mental health issues such as depression and anxiety. Teaching emotional intelligence in schools can lead to better academic performance and fewer behavioral problems. Many problems in society, from violence to addiction, could be reduced if people improved their emotional intelligence. Emotional intelligence has a significant impact on leadership effectiveness. Traditional intelligence, or IQ, is a static measure that doesn't capture our ability to grow and learn. Goleman's model of emotional intelligence has been widely adopted in various fields, including business, education, and psychology. In-Depth Summary and Analysis "Emotional Intelligence - Why It Can Matter More Than IQ" by Daniel Goleman is a seminal work that has changed our understanding of human intelligence. Goleman argues that our view of intelligence is far too narrow, focusing excessively on cognitive abilities measured by IQ tests. Instead, he proposes that emotional intelligence, or EQ, is a more accurate predictor of success in life. Emotional intelligence is defined as the ability to recognize, understand, manage, and use emotions effectively. It includes five key components: self-awareness, self-regulation, motivation, empathy, and social skills. Goleman asserts that these abilities are foundational for effective decision-making, relationship-building, and self-management. One of the most compelling assertions Goleman makes is that EQ is a better predictor of success than IQ. He presents numerous studies showing that people with high EQs are more likely to succeed in the workplace, have stable and satisfying relationships, and enjoy good mental health. On the other hand, a lack of emotional intelligence can lead to a variety of problems, including mental health issues, poor job performance, and difficulties in relationships. Goleman's book is not just diagnostic but also prescriptive. He argues that emotional intelligence can be learned and developed at any age. This is a significant departure from the traditional view of intelligence as static and unchangeable. It offers hope for individuals who may not have fared well in traditional academic settings but who possess the potential to develop these crucial emotional skills. The author advocates for the inclusion of emotional intelligence education in schools, citing evidence that such programs lead to better academic performance, fewer behavioral problems, and improved social skills. He suggests that many societal problems, from violence to addiction, could be reduced if people improved their emotional intelligence. Goleman's work has had a significant impact on various fields. In business, his model of emotional intelligence is now widely recognized as a key factor in leadership effectiveness. Companies are increasingly investing in training and development programs designed to enhance the emotional intelligence of their employees. In conclusion, "Emotional Intelligence - Why It Can Matter More Than IQ" is a groundbreaking and thought-provoking work that challenges our traditional notions of intelligence. By shifting the focus from IQ to EQ, Goleman invites us to rethink our priorities in education, business, and personal development. The book's key message is that our emotional competencies are critical to our success in life and that these skills can be nurtured and developed.

The Making of a Manager - What to Do When Everyone Looks to You
Julie Zhuo

Key Facts and Insights Management is Not About Power: This book emphasizes that good management is not about exercising power over others, but about guiding and supporting them. Effective Communication: Zhuo stresses the importance of clear, concise, and open communication as an essential tool for effective management. Building Trust: Building trust is integral to successful management. It is gained through consistency, honesty, and delivering on promises. Self-Reflection: The importance of self-awareness and reflection in understanding one's management style is crucial. Growth Mindset: Embracing a growth mindset and encouraging it among your team members plays a significant role in achieving success. Delegation: Effective delegation is a key skill that a manager must master. Zhuo provides guidance on how to delegate tasks effectively and empower your team. Feedback Mechanism: Constructive feedback is critical in a team's growth and development. Zhuo discusses how to give and receive feedback effectively. Conflict Resolution: Zhuo provides valuable insights on how to handle conflicts and disagreements within the team. Adaptable Management Style: The book emphasizes the need for managers to adapt their style to different people and situations. Goal Setting: Zhuo highlights the importance of setting clear, achievable goals for the team and the role of managers in tracking progress. Building a High-Performing Team: The book provides practical advice on how to build a high-performing team. An In-depth Analysis of the Book "The Making of a Manager - What to Do When Everyone Looks to You" by Julie Zhuo is a comprehensive guide to effective management, based on her experience as a manager at Facebook. The book is not merely a recitation of management theories, but a practical guide filled with personal anecdotes, case studies, and clear, actionable advice. Zhuo begins by demystifying the role of a manager by stating that management is not about power, but about guiding and supporting others. This is a refreshing take on management, which often gets misconstrued as a role that wields power over others. One of the book's key themes is the importance of effective communication. Zhuo emphasizes that clear, concise, and open communication is vital in managing teams effectively. This aligns with the 'Communication Competence Model' by Spitzberg and Cupach, suggesting that effective communication involves both the message's content and relational aspects. Another significant insight from the book is the importance of building trust. Trust, as Zhuo explains, is an integral part of successful management, earned through consistency, honesty, and delivering on promises. This aligns with the 'Trust Equation' proposed by Maister, Green, and Galford, suggesting that trust is a function of credibility, reliability, and intimacy. Zhuo underscores the importance of self-reflection in understanding one's management style. This concept aligns with the Johari Window model, which emphasizes self-awareness as a crucial aspect of personal and interpersonal understanding. The book also highlights the significance of adopting a growth mindset, a concept popularized by psychologist Carol Dweck. Zhuo discusses how a growth mindset encourages continuous learning, resilience, and adapting to new challenges, all of which are vital traits for a successful manager. Zhuo provides valuable insights on delegation, a critical skill that many managers struggle with. She gives practical advice on how to delegate tasks effectively, ensuring that the team members feel empowered and not micromanaged. Feedback is another crucial area that Zhuo explores in-depth. She discusses how to give and receive feedback effectively, emphasizing that constructive feedback is critical for a team's growth and development. This aligns with the 'Feedback Sandwich' method, which involves providing constructive criticism sandwiched between positive feedback. Conflict resolution is another topic that Zhuo skillfully navigates. She provides practical advice on handling conflicts and disagreements within the team, emphasizing the importance of empathy and understanding in resolving conflicts. The book also explores the need for managers to have an adaptable management style. Zhuo emphasizes that different people and situations require different approaches, aligning with the Situational Leadership Theory, which suggests that effective leadership is task-relevant. Goal setting is another significant theme in the book. Zhuo highlights the importance of setting clear, achievable goals for the team and tracking progress towards these goals. This aligns with the SMART goals framework, which emphasizes Specific, Measurable, Achievable, Relevant, and Time-bound goals. Finally, Zhuo provides practical advice on how to build a high-performing team. She explains how to create an environment conducive to productivity and how to motivate team members to perform at their best. In conclusion, "The Making of a Manager - What to Do When Everyone Looks to You" by Julie Zhuo is an invaluable resource for anyone looking to improve their management skills. Zhuo's practical advice and personal insights provide a fresh perspective on management, making the book a must-read for both new and experienced managers.

Making Numbers Count - The art and science of communicating numbers
Chip Heath, Karla Starr

Key Facts and Insights Numbers are not just data: They tell a story, convey a message, and can evoke emotions. Understanding the narrative behind the numbers is key to effective communication. Contextualization of numbers: Numbers are meaningless without a context. Providing a relatable context makes the numbers more understandable and impactful. The use of visuals: Visual representation of numbers can make complex data more accessible and comprehensible to a wider audience. Humanizing numbers: Connecting numbers to people and their experiences makes the information more relatable and memorable. Numbers and decision-making: The book discusses how numbers can influence decisions and the importance of presenting numbers in a way that facilitates informed decision-making. Numbers and persuasion: Numbers can be used effectively to persuade, but this requires careful choice of what numbers to present and how to present them. Impact of cognitive biases: The authors discuss how cognitive biases can affect our understanding and interpretation of numbers, and how to mitigate these biases. The art of simplifying complex data: Clear and simple presentations of complex data are more likely to be understood, remembered, and acted upon. The balance between precision and comprehension: While accuracy is important, it should not come at the cost of comprehension. The authors discuss methods to maintain this balance. The role of emotion in numbers: Emotion plays a role in how we interpret and remember numbers. Importance of credibility: Credibility of the source can significantly affect how numbers are received and interpreted. In-depth Analysis and Summary "Making Numbers Count - The art and science of communicating numbers" by Chip Heath and Karla Starr is a comprehensive resource that guides readers on how to effectively communicate using numbers. The authors argue that numbers are not just data; they are powerful tools that can tell a story and influence decisions when used correctly. The book emphasizes the importance of providing context to numbers. Without context, numbers can be misleading or incomprehensible. By providing a relatable context, the authors argue, numbers become more meaningful and impactful. This approach can enhance comprehension and lead to more informed decision-making. Effective visual representation is another key theme in the book. Visuals can simplify complex data and make it more accessible to a wider audience. However, the authors caution that visuals should not compromise on accuracy, and there should be a balance between precision and comprehension. Heath and Starr also discuss the role of cognitive biases in our understanding and interpretation of numbers. They highlight the need to be aware of these biases and offer strategies to mitigate their impact. Humanizing numbers is another crucial aspect that the book delves into. By connecting numbers to people and their experiences, information becomes more relatable and memorable. The book also explores the use of numbers in persuasion. It suggests that careful selection of what numbers to present and how to present them can effectively sway opinions. However, the authors warn against manipulating numbers for deceitful purposes, highlighting the importance of credibility and ethical considerations in number communication. Lastly, the book delves into the emotion aspect of numbers. It suggests that emotions can influence how we interpret and remember numbers. By eliciting appropriate emotions, numbers can be made more memorable and impactful. In conclusion, "Making Numbers Count - The art and science of communicating numbers" is a must-read for anyone who wants to improve their number communication skills. Whether you are a data scientist, a marketer, a journalist, or just someone who wants to make better sense of numbers, this book offers valuable insights and practical tips to make numbers count.

Storytelling with Data - A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic

Key Facts and Insights: Effective data visualization is a critical tool in business communication. Context is key in data storytelling; without it, your audience may not understand your message. Too much data can be overwhelming; simplicity is often more effective. Color and design elements should enhance understanding, not distract. Story structure can provide a framework for presenting data. Visual cues guide the audience's attention and highlight important information. Audience understanding and action is the ultimate goal of data storytelling. The book provides practical examples and exercises for honing data visualization skills. It emphasizes on the importance of scrutinizing, altering, and improving data visuals for clarity and impact. The book reiterates the significance of data ethics and the potential consequences of misleading data visuals. An In-depth Look at the Book "Storytelling with Data – A Data Visualization Guide for Business Professionals" by Cole Nussbaumer Knaflic is an invaluable resource for anyone who needs to distill complex datasets into meaningful narratives that can drive business decisions. As data becomes increasingly crucial in the business world, being able to effectively visualize and communicate this data is a vital skill. The book begins with the premise that effective data visualization is a critical tool in business communication. This is a truth I have affirmed over my years as a professor, seeing how the ability to present data in a clear and compelling way can significantly impact business strategies and decisions. Knaflic also emphasizes that context is key in data storytelling. Without it, the audience may not understand the points you are trying to make. This aligns with the concept of situational analysis in business communication, where understanding the context can determine the effectiveness of the communication. One of the salient points in the book is the idea that too much data can be overwhelming and that simplicity is often more effective. This resonates with the principle of 'less is more' that I often advocate to my students. The ability to distill complex data into a simple, understandable format is a skill that is highly valued in the business world. Knaflic also discusses how color and design elements should enhance understanding, not distract. This underscores the importance of aesthetic considerations in data visualization, a point often overlooked by professionals who focus solely on the data's numerical aspects. The book further highlights how a story structure can provide a framework for presenting data. This concept of using a narrative arc to present data is a powerful tool, as it taps into our innate affinity for stories, making the data more relatable and memorable. Visual cues are another tool discussed in the book that can guide the audience's attention and highlight important information. This is in line with the cognitive theory of multimedia learning, which posits that visual cues can help guide cognitive processing and enhance understanding. Knaflic's ultimate goal is to ensure that the audience understands the data and takes appropriate action. This aligns with the communication theory's purpose, which is not just to inform but also to persuade and motivate action. One of the book's strengths is its focus on practical application. It provides practical examples and exercises to hone data visualization skills, allowing readers to apply the principles learned. The book also emphasizes the importance of scrutinizing, altering, and improving data visuals for clarity and impact, underscoring the iterative nature of the data visualization process. Lastly, it reiterates the significance of data ethics and the potential consequences of misleading data visuals. This is a critical reminder, given the potential misuse of data and the impact it can have on decision making and trust. In conclusion, "Storytelling with Data" offers a comprehensive approach to data visualization, combining theory, practical application, and ethical considerations. It is a valuable resource for professionals looking to enhance their data visualization skills and effectively communicate data-driven insights in the business world.