Boris is the creative and strategic mind behind numerous awards winning campaigns. His experience with campaigns based on AI, a successful Loyalty program, and the development of propositions allows him to focus on the customer's needs without losing commercial momentum. As a Pride BRG Netherland Lead & Founder within Mastercard, he is responsible for a wide range of LGBTQIA+ activations such as participations at the iconic Amsterdam Canal Parade and the development of a celebratory Mastercard Sonic Pride anthem together with Anil Sebastien, co-founder and director of the London Contemporary Voices Choir and Trans Voices -the UK's first ever professional trans+ choir. Next to that Boris is also a frequent compelling speaker, where he loves to share insights on personal growth and setting engaging goals based on 5 Golden Rules principles. TOP NOTCH COACH 🏆 30 Under 40 Loyalty Royalty 2022 🏆 Listed in Top 100 Best Marketers in The Netherlands 2021 + 2022 🏆 Responsible for world’s 1st Loyalty Campaign with a 9D Audio Thriller 🏆 Winner of 3 Effective Mobile Marketing Awards, including the Grand Prix Award Fun Fact: Walked the Route 66 across America, the challenge is more than 3.600 KM long.

My Mentoring Topics

• Marketing & Brand Strategy
• Customer Loyalty
• Career Advice
• LinkedIn Optimization
• Leadership
• LGBTQ+ policy
• Become an Awards Champion
• Personal development