Boris is the creative and strategic mind behind numerous awards winning campaigns. His experience with campaigns based on AI, a successful Loyalty program, and the development of propositions allows him to focus on the customer's needs without losing commercial momentum. As a Pride BRG Netherland Lead & Founder within Mastercard, he is responsible for a wide range of LGBTQIA+ activations such as participations at the iconic Amsterdam Canal Parade and the development of a celebratory Mastercard Sonic Pride anthem together with Anil Sebastien, co-founder and director of the London Contemporary Voices Choir and Trans Voices -the UK's first ever professional trans+ choir. Next to that Boris is also a frequent compelling speaker, where he loves to share insights on personal growth and setting engaging goals based on 5 Golden Rules principles. TOP NOTCH COACH πŸ† 30 Under 40 Loyalty Royalty 2022 πŸ† Listed in Top 100 Best Marketers in The Netherlands 2021 + 2022 πŸ† Responsible for world’s 1st Loyalty Campaign with a 9D Audio Thriller πŸ† Winner of 3 Effective Mobile Marketing Awards, including the Grand Prix Award Fun Fact: Walked the Route 66 across America, the challenge is more than 3.600 KM long.

My Mentoring Topics

  • Marketing & Brand Strategy
  • Customer Loyalty
  • Career Advice
  • LinkedIn Optimization
  • Leadership
  • LGBTQ+ policy
  • Become an Awards Champion
  • Personal development

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