Hi there, I'm a general curious and strongly empathetic person and seek to help others, who can benefit from my experience and knowledge. I started my career with a general design approach by studying integrated design and worked many years in fashion as a senior designer. Once I had achieved what I wanted and realized I need to align my personal morals with my work, I searched for new directions and ways to learn and evolve. I worked in Visual & Brand Design, took responsibilities in the operations & team leading roles, until I finally turned to UX / UI design. I recently left my path as a full time UX / UI designer with a focus on strategy & research in order to help companies define their problems and to achieve their vision, to follow my passion. Currently I pursue my path in helping and consulting people who want to create, develop and realize innovation, improving work culture and enabling people with specific trainings to equip them to achieve what they desire on their own. I would like to do the same for people apart from my daily work, and that is why I'm here :)

My Mentoring Topics

  • Personal Development
  • Trainings / Workshop Facilitation
  • UX Design
  • Brand Design
  • Visual Design
  • Product Design
  • User-centricity
  • Business Strategy
  • Innovation Development / Process
  • Design Thinking
  • Lean Startup
P.
26.February 2024

Choon Ja impressed me as a great listener and adviser who can accurately analyze the story behind my challenge and ask the right questions. She carefully structured our talk and was always able to bring me back to the points of focus when I was losing it. She is empathetic, honest and I found her ready to share her own experience, without assuming it onto me. The session with Choon helped me a lot. Thank you!

O.
2.January 2023

Lovely personality! She advised me as requested and pretty much explored somethings about design/pm with me. I would definitely recommend her.

B.
14.October 2022

Thank you for the session, even though I wasn't that prepared you managed to help and direct my attention to things I needed to focus on :)

Anonymous
14.October 2022

M.
22.September 2022

You rock! Only a few minutes in and I already found my way. Truly a mentor that I would love to have. Super insightful.