I'm a UX writer based in Berlin -- my pronouns are they/them.

I think good words make the world a better place and I work actively toward creating braver, safer, and more inclusive and equitable spaces. I'm also a plant parent and cat servant--with a colorful career history:

From managing a movie theater (before digital projection -- so magical!) to working as a barista, a substitute teacher, a customer service rep in a call center, a university instructor, and then a content marketer in ed tech -- always with a focus on user/customer/student needs.

When I discovered UX writing and design, it was love at first sight. I'd already adopted this human-centered approach, but suddenly I had a framework for it -- a language to articulate it, and impactful ways to apply that skillset!

Oh hey, and I'm transgender/nonbinary and queer. While I'm happy to talk to anyone interested in these topics, I'm definitely giving priority to mentoring time for other queer folks who are working or looking to start a career in this area!


Please note that I don't offer referrals to positions at HelloFresh unless I have a longer-term and ongoing professional relationship with a mentee and feel great about their work and ways of communicating and collaborating.

I check my calendar every Friday to see if I can open additional slots for the following week--so you can check on Fridays to see if anything's open for the following week 😊 Otherwise, you'll see new time slots popping up 3-4 weeks out.

Keep in mind that I'm offering limited sessions each week to make sure that I still have time to do my best at my own full-time job and still show up for myself and the other humans, plants, and animals in my life 🌱

My Mentoring Topics

  • Career change (from outside of tech to UX)
  • UX writing
  • UX writing interview prep
  • UX writing portfolio building and review
  • Remote work hacks
  • Being trans/nonbinary in tech
  • Being a writer in tech
  • Inclusive language and design
  • Time management
  • Work/life balance and boundaries
  • Taking charge of your own professional development
28.July 2022

I was very lucky to have mentoring chat with Emerson, a brave advocate for UX writers.

It was 30 minutes of appreciation (never think about being good at storytelling), discovery, critique (portfolio needs a focus), ideation(now know how to update it), and support.

As a queer UX writer, I was double secure sharing my challenges with Emerson, the person from the community. That’s why I could relax and be myself.

If you are new to UX writing or looking to shift your career in the field, have a chat with Emerson.

Mismatch - How Inclusion Shapes Design
Kat Holmes

How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

Strategic Writing for UX - Drive Engagement, Conversion, and Retention with Every Word
Torrey Podmajersky

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Writing Is Designing - Words and the User Experience
Michael J. Metts, Andy Welfle

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

Nicely Said - Writing for the Web with Style and Purpose
Nicole Fenton, Kate Kiefer Lee

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy

The Design of Everyday Things - Revised and Expanded Edition
Don Norman

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Storytelling in Design - Defining, Designing, and Selling Multidevice Products
Anna Dahlström

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work