Georgiana Ciobotaru

Georgiana Ciobotaru

Director of Product HelloFresh

I am currently leading 2 cross-functional teams and driving customer engagement and monetization product initiatives at HelloFresh, the largest meal-kit company in the world. During my Bachelor and Master studies in Supply Chain Management, I had the chance to experience multiple roles from warehouse management for Spanish Red Cross to online marketing analytics at Google and business consulting at KPMG. Right after, I joined HelloFresh as an operations analyst and had 3 lateral moves before joining the tech team as a PO. "Learning never stops" is one of the HelloFresh values and I live by that every day. I consider data-driven decision making and iterative mindset to be my biggest product management strengths. During the last year, I spent considerable time to assess how to improve product discovery and drive successfully dual-track agile processes. I am looking forward to share all my learnings, my successes and especially failures and figure out together how to become the best product managers we can be.

My Mentoring Topics

  • Breaking into Product
  • Data-driven decision making
  • Experimentation
  • Being a PM during hyper-growth times
  • Product discovery

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