Giulia is Head of CRM at Omio, responsible for lead generation, multi-channel marketing, lifecycle marketing and retention strategies. In her role, Giulia oversees Omio’s CRM team, working in a cross-functional department where marketing, product and tech operate closely together with shared goals and OKRs.
Prior to Omio, Giulia worked at startups including Rocket, Quandoo and Groupon.
Giulia also works as a freelance marketing and CRM consultant helping her clients with choosing the right CRM tool, with the technical implementation and with the automation and personalization of customer communication.
- CRM Reporting and KPIs
- Marketing Strategy & OKRs
- How to select the right CRM tool
- Omni-channel strategy (email, push, in-app, web pushes)
- Cross Functional Department - challenges and desired outcome
- Freelance vs. Employment status in Berlin
- Team culture & positive Mindset
- Languages: English, Italian
Book your session with Giulia
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