About me

I’m a marketing veteran with 18 years of experience in the field. I started out as a traditional marketer at Nestle, then I learned digital marketing during my days at the good old Nokia. At that time, the term “content marketing” was not coined yet and Instagram + Facebook + TikTok + ClubHouse did not even exist :)

Since 2014, I’m the proud co-founder of the SaaS startup Perzonalization where I love sharing the experiences we’ve gained after helping hundreds of eCommerce websites succeed via our AI powered personalization platform.

As the founding team, we have bootstrapped Perzonalization and transformed it from a local enterprise software company to a SaaS startup working with SME businesses from 35 countries.

I am currently responsible for all the commercial activities of the company including (but not limited to!) customer acquisition, growth marketing, finances and customer success.

Mentoring Topics

  • Marketing,
  • inbound marketing,
  • growth,
  • customer success,
  • SaaS marketing,
  • SaaS business model generation


Marketing & Growth

Book your session with Ilke

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