International Marketer and Brand Strategist with a passion for creating and executing innovative and impactful marketing campaigns that drive business growth and customer loyalty. I have a proven track record of success in the advertising and marketing worlds across different industries, working with world-renowned brands such as Microsoft, McDonald's, L'Oréal Paris, and General Motors at FP7 McCANN Egypt, and leading the global F&B brand KFC at Americana Foods Dubai. Recently, I successfully completed a full-time Master's program in International and Digital Business Management at Berlin School of Economics and Law (HWR). This academic pursuit has equipped me with the latest insights and skills required to navigate the evolving digital landscape. Having lived across three continents (Africa, Asia / Middle East, Europe) I draw inspiration from my diverse cultural experiences and travels. My professional journey has been enriched by these experiences, allowing me to connect with audiences from various backgrounds authentically. My professional expertise encompasses a wide range of competencies, including brand strategy and positioning, digital marketing, media planning, forecasting, menu development and pricing analysis, data analytics & reporting, and CRM.

My Mentoring Topics

• I can provide mentoring on brand strategy formulation, advertising & marketing as well as navigating different professional markets such as Egypt, UAE & Germany.