Hi 👋 I'm Jonas, communication professional since 12 years, active in Employer Branding since 4. I've had the opportunity to work in start-ups as well as large companies, always combining the strategic with the operational.
What I specifically love about employer branding is that it's communication with an authentic human factor. It's very goal-oriented, but it's also driven by truth - or at least it should be. It empowers people to self-assess if they would be happy and able to thrive in a certain place, but it also empowers an organisation to continuously improve the employee experience.
I'd love to share and exchange ideas and experiences regarding employer branding. This is not an exact science and I believe every conversation about this topic can bring new valuable insights.
My Mentoring Topics
- Building an employer brand from scratch
- Defining company values
- Campaign strategies
- Recruitment marketing
- Ambassadorship and employee advocacy
- Job description and career site best practices
Absolutely..it was an engaging session. Infact Jonas goes an extra mile and asked me again how he could help me in the best possible way. He is authentic in imparting his wisdom and its a sheer pleasure to hear his valuable insights. It was truly a useful session.
My session with Jonas was definitely positive and insightful, thanks to his openness in sharing his story and experience in a way that could be helpful for me. He was very keen on listening to my concerns and doubts on the next steps I shall take, so he managed to provide me with practical suggestions that are already greatly helping me in my career development. Definitely recommend!
Give & Get Employer Branding - Repel the Many and Compel the Few with Impact, Purpose and Belonging
Bryan Adams, Charlotte Marshall
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.View
When Digital Becomes Human - The Transformation of Customer Relationships
Steven Van Belleghem
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.View
It's Not How Good You Are, It's How Good You Want to Be - The world's best selling book
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "View
Thinking, Fast and Slow
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions 'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.View
Jonas was very helpful in providing his insights and experience on Employer Branding by sharing powerful tactics, examples and plans that worked for him both in corporate and start up environments. I appreciate also the time spent in answering some of my questions related to the topic in relation to social media and employee advocacy. Thanks Jonas for the great tips, I look forward to our next call!