Hi 👋 I'm Jonas, communication professional since 10 years, Employer Brand builder since 3. I've had the opportunity to work in start-ups as well as large companies, always combining the strategic with the operational.
What I specifically love about employer branding is that it's communication with an authentic human factor. It's very goal-oriented, but it's also driven by truth (or at least in my opinion it should be). It exposes the harsh realities of an organisation, as well as the strengths, the benefits and the opportunities it offers. It empowers people to self-assess if they would be happy and able to thrive in a certain work environment, but it also empowers an organisation to continuously improve the employee experience.
I'd love to share and exchange ideas and experiences regarding employer branding. This is not an exact science and I'll probably learn just as much from our conversation as you will.
My Mentoring Topics
- Building an employer brand from scratch
- Defining company values
- Campaign strategies
- Recruitment marketing
- Ambassadorship and employee advocacy
- Job description and career site best practices
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