PROFILE OF OOI LAY TIN

Former Deputy Director of Marketing, Monash University Malaysia

Marketing & Sales leader for private higher education

Mentoring sessions will only start end of May 2022 as I will be away overseas (I will update later)

The growth of private higher education is demand-driven and as market forces evaluate education brands, marketers need to continually invest and build trust with its global customers. For 28 years and counting, Ooi Lay Tin has been spearheading marketing initiatives for top-tier education brands in this dynamic and people-focused industry. Her accumulated experience in the varied areas of marketing, branding, student recruitment, public and media relations, alumni engagement, community engagement and business development have allowed her to effectively engage and mobilise stakeholders towards favourable outcomes. In her position of leadership, she has successfully groomed teams while working alongside international education partners.

Ooi led and managed the digital marketing strategies for Monash University Malaysia, a platform for Monash University in Australia, which is consistently ranked among the world's Top 100, to carve its niche in Malaysia and the ASEAN region. She was responsible for brand and research positioning for Monash University Malaysia, the third largest campus of Australia's largest university, and had been instrumental in developing and implementing attraction strategies to grow its student market locally and abroad.

Previously, Ooi was also the marketing and sales lead for International Medical University (13 years), Taylor’s University College and ACCA Malaysia.

Subsequently, for 2 years in 2019 to 2021, Ooi helmed the Sales & Marketing leadership role at the International University of Malaya-Wales, the commercial arm of Universiti Malaya, the oldest and highest ranking university in the country and ranked Top 59 internationally.

Ooi, who hails from Penang, holds an MBA specialising in Strategic Marketing from University of Lincoln, UK. She is also a proud alumna of Universiti Malaya. She is a Certified Training Professional - HRDF Trainer by ITD World/ARTDO International

My Mentoring Topics

  • Career coaching - what should I study or courses pathway
  • Personal /professional development
  • Being visible /personal branding
  • Using Linkedin to find internships or jobs
  • Navigating the workplace - how to handle boss and colleagues
  • Self improvement to become more employable
  • Career paths in digital marketing, PR, communications and sales
  • Business strategy and competition

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