Experienced senior leader with a proven track record at senior management level and leading organisations across multichannel retail, digital marketing strategy, D2C, B2B2C, ecommerce sales as well as 3rd party distributors. A reputation that is built on delivering sustainable growth strategies in both highly regulated, competitive and digital marketplaces as well as start up businesses. Established leadership skills which have been honed across a broad spectrum of roles and industries. Examples of this include in 2020 developing a go to market strategy for a chain of high street coffee shops, 2019 developing a new route to market and revenue streams for Coca Cola on the Island of Ireland, in 2017 implementation of Philip Morris UK’s first ever field force and development of the commercial team in the UK, in 2016 grew net sales revenues in Philip Morris Ireland by 27% NET Growth Year on Year. My areas of expertise are in People, Strategy and Growth
- Business Transformation
- Commercial Strategy
- New Start Up Businesses
- Simplification, Lean Methodologies.
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