Hi - After studying Sociology and Business Economics I started my career in the field of pharmaceutical market research in a leading international agency (GfK). During this time I have developed expertise in both qualitative and quantitative methodologies, with a main focus on large-scale quantitative studies and advanced analytics. I have experience in various therapeutic areas, including oncology, diabetes, CNS and auto-immune diseases.
My background also inccludes client-side experience working as Market Research Consultant for Eli Lilly.
In my previous role at technology start-up symanto, we applied machine learning and artificial intelligence for natural language processing. We focused on utilizing new technologies to innovate understanding of consumers on the basis of already existing data, e.g. social media and CRM data bases.
I am Design Sprint facilitator and in my current role work in our Innovation team.
I would be happy to chat if anything of the above could be of help.
- Insights & Analytics
- User Research
- Qualitative Research
- Quantitative Research
- Advanced Analytics
- Social Media Listening
- Text Analytics
- Patient Research
- CX measurement
- Design Sprint