
Michael Tromp
Senior Programmatic Advertising Manager at TRG
10+ years of experience in digital marketing with DSPs, SSPs, Agencies, Ad networks and Publishers.
I am considered to be the bridge between Sales & Marketing- and Engineering & Product -Teams. This is due to my technical background and my interests for business development and sales.
Started in the Ad Operations department of GroupM and developed myself in the Advertising Ecosystem by discovering the various aspects of the industry by working in each aspect of the industry. Passionate about Digital Marketing and all the possibilities.
Coming from technical background with a BSc, in Computer Science, it was not common to expect me to be commercially capable or successful. With perseverance and will power, I have been able to combine both aspects of my talents to the market. I'm currently working as a Business Development Director for and AdTech SaaS company.
My Mentoring Topics
Branding, Awareness and Prospecting Strategies
Conversion Rate Optimization
Customer Success Management
Display, Search, Native, Social Media & Video Marketing
International Business Development
Team management & Leadership
Marketing Technologies