About me

12+ years of digital marketing working experience for international leading brands.

Extensive knowledge, management and hands-on experience in data driven online marketing & advertisement. Thought leader in bridging the gap between business, data and technology by applying creative & agile thinking, data science management and know-how in state of the art MarTech/AdTech.

Mentoring Topics

  • Enhancing existing MarTech systems and processes with industry best practices
  • DMP & CDP implementation
  • Audience Targeting
  • Customer Centricity
  • Personalized Messaging
  • Programmatic Advertisement
  • Journey Orchestration
  • Marketing Suite RFP Management.
Country: Germany Timezone: Europe/Berlin

Reviews for Michael

15.January 2021

Professionally: 1) Domain knowledge is extremely important to truly solve a data problem. 2) The need for big enterprises to have a consolidated view of a customer and platforms that bring marketing and sales data together. 3) Segmenting audiences based on cookie behavior can be useful when designing personalized user experiences. On a personal level: Michael is a very seasoned professional who volunteered his time to give me advice. That is a valuable lesson to me and makes want to find out ways to give back to the community.