// Mixpanel implementation The Mentoring Club - Nadav Alko

My name is Nadav; I'm a UX & Behavioral Designer.

Focuses on an intuitive experience that continues the user's behavioral patterns.

The questions about interactions between a product, the human brain, and visual perception are mysterious.

They intrigue me with how to create a product experience that will provoke the person's emotions to make him act in the shortest time and in the highest quality way possible for that moment.

I LOVE people. I love discovering their perception, vision, thinking patterns, desires, hidden needs, behavior patterns, and so on; everything that could potentially help me create an authentic experience.

My Mentoring Topics

  • UX Strategy – focus on how to set KPIs against the goals and how to create a UX roadmap.
  • Usability Testing – what we should identify during usability testing to maximize the results.
  • Emotional Design – persuasion, human brain structure, biases, attractiveness as a trigger, negative emotions.
  • UCD – the importance of user-centric design and how to focus on it, persona development against user research.
  • Portfolio feedback and brainstorming on how to improve it.
D.
20.October 2022

It is clear that Nadav is a gifted teacher! There was a lot of fluidity and professionalism in the session.

Nadav spends his time teaching the material professionally and efficiently.

Thank you very much, Nadav. Looking forward to the next lesson (:

A.
18.October 2022

I had an awesome first session! It's obvious Nadav is very professional and passionate about this field.

It's great to have people like him sharing their knowledge and experience.

I'm looking forward to our next sessions.

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We’ve all been told that thinking rationally is the key to success. But at the cutting edge of science, researchers are discovering that feeling is every bit as important as thinking. You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one of those decisions would be possible without emotion. It has long been said that thinking and feeling are separate and opposing forces in our behavior. But as Leonard Mlodinow, the best-selling author of Subliminal, tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well-being as thinking. How can you connect better with others? How can you make sense of your frustration, fear, and anxiety? What can you do to live a happier life? The answers lie in understanding your emotions. Journeying from the labs of pioneering scientists to real-world scenarios that have flirted with disaster, Mlodinow shows us how our emotions can help, why they sometimes hurt, and what we can learn in both instances. Using deep insights into our evolution and biology, Mlodinow gives us the tools to understand our emotions better and to maximize their benefits. Told with his characteristic clarity and fascinating stories, Emotional explores the new science of feelings and offers us an essential guide to making the most of one of nature’s greatest gifts.

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Hooked - How to Build Habit-Forming Products
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The Design of Everyday Things - Revised and Expanded Edition
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Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

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Emotional Design - Why We Love (or Hate) Everyday Things
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