I'm Patrick, an expert in the media, marketing and IT area. I give talks and empower others to achieve more. In addition to this I build innovative solutions with out of the box ideas. In my free time, I make music (guitar, drums, piano, producing, live), videos, play tennis, swim and travel worldwide. Other interests are motorsport, the stock market, real estate and social media. I worked for Microsoft as an Experience Manager and other companies in the media sector. Now I am working @ Accenture in the Digital Business Integration area @ Accenture Interactive. I am a Guinness World Records Holder of several World Records (5-6) – one of my friends has more than me … (~ 300) 😂 just a little bit more.
My Mentoring Topics
- Marketing
- Modern Workplace
- New Work
- New Media
- Digital Media
- Storytelling
- Microsoft
- Internet
- Project Management
- Digital Business
- Guinness World Records
Anonymous
27.December 2021It was really nice talking to Patrick. He answered many of my questions regarding launching a product. I learned a lot from his experience and sharing! Thank you very much, Patrick!
P.
12.November 2021The session with Patrick was very helpful! His advice and suggestions on how I could grow my web shop were on point, which helped me to take immediate action. Highly recommend him as a mentor!
M.
9.September 2021Yes, every detail was super helpful.
Zero to One
Peter Thiel
Key Facts and Insights from the Book Monopoly businesses are more successful than competitive ones in the long run. Progress can be achieved in two ways: globalization (horizontal progress) and innovation (vertical progress). Startups should focus on small markets initially and then scale up. Successful companies have a unique combination of technology and distribution. The importance of sales and distribution often gets overlooked in a business. Four key components for a successful startup are proprietary technology, network effects, economies of scale, and branding. Every moment in business only happens once; the next Bill Gates will not build an operating system, and the next Larry Page won’t make a search engine. Contrarian thinking is crucial for startups; doing what we already know how to do takes the world from 1 to n, but when you do something new, you go from 0 to 1. The future of technology is not set in stone. It’s in our hands to shape it. The most valuable businesses of the future will be those that empower creativity and innovation. The role of luck in business can be minimized with careful planning. An In-Depth Summary and Analysis of the Book "Zero to One" is a thought-provoking exploration of innovation and how it drives the future of business. The book is based on the idea that doing what we already know how to do takes the world from 1 to n (adding more of the same), but when you do something new, you go from 0 to 1. This is the essential difference between horizontal progress (globalization) and vertical progress (innovation). This forms the basis of the book's thesis: real innovation leads to success in business. Monopoly businesses are highlighted as being more successful than competitive ones in the long run. Thiel argues that businesses should strive to be unique, to stand out, to be the only one doing what they do. This is a stark contrast to the prevailing economic wisdom that competition is good. Thiel's perspective is that competition forces companies into a kind of mimicry, stifling innovation. Thiel emphasizes that startups should focus on small markets initially and then scale up. The rationale is that it's easier to dominate a small market than to be a small player in a large market. Once a company has established a strong presence in a small market, it can then move into related, larger markets. One of the most overlooked aspects in a business, according to Thiel, is the importance of sales and distribution. He believes that no matter how great a product is, without effective distribution, the company will not succeed. Thiel’s Paypal success was due to a unique combination of technology and distribution, a mix that's crucial for any successful company. Thiel also identifies four key components for a successful startup: proprietary technology, network effects, economies of scale, and branding. Proprietary technology gives a company a competitive edge. Network effects increase the value of a product as more people use it. Economies of scale make a business more cost-effective as it scales up. And strong branding establishes a company’s identity and sets it apart from its competitors. The book also tackles the role of contrarian thinking – the ability to think differently from the mainstream, to see opportunities where others see obstacles. Contrarian thinkers are the ones who make the leap from 0 to 1, who drive innovation, and who shape the future. The future of technology, according to Thiel, is not set in stone. It’s in our hands to shape it. He believes that the most valuable businesses of the future will be those that empower creativity and innovation. This is a powerful message for aspiring entrepreneurs and innovators. Lastly, Thiel discusses the role of luck in business. He suggests that while luck can play a role in success, it can be minimized with careful planning and execution. In conclusion, "Zero to One" presents a unique perspective on business and entrepreneurship. It challenges conventional wisdom and encourages readers to think differently, to strive for innovation rather than mimicry, and to shape the future rather than merely trying to predict it.
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Tipping Point
Malcolm Gladwell
Key Facts and Insights from Malcolm Gladwell's Tipping Point The concept of the "Tipping Point" refers to the moment of critical mass, the threshold or boiling point that results in change. There are three types of individuals who are instrumental in social epidemics: Connectors, Mavens, and Salesmen. "The Law of the Few" suggests that a small group of people typically instigates large-scale social change. "The Stickiness Factor" pertains to the memorable content that compels the change to persist. "The Power of Context" asserts that human behavior is strongly influenced by its environment. Small changes can have dramatic effects due to the tipping point phenomenon. Contagiousness is an inherent property of certain types of changes that allows them to spread rapidly. The tipping point concept has application in fields ranging from marketing and business to social policy and public health. Minor tweaks in how a message is presented can have significant impacts regarding its stickiness. The book emphasizes the importance of understanding social dynamics and human behavior in instigating change. An In-Depth Analysis of Malcolm Gladwell's Tipping Point The Tipping Point, penned by esteemed author Malcolm Gladwell, presents a compelling argument about how little things can make a big difference. The central thesis of the book revolves around the concept of the "tipping point," which Gladwell defines as the moment of critical mass or the threshold that leads to a significant change. This idea is not new and is found in various fields such as physics, biology, and economics. However, Gladwell uniquely applies this concept to social phenomena, creating a new perspective on how trends, social behaviors, and ideas spread like viruses. The Law of the Few is one of the main principles Gladwell introduces. It suggests that a select group of people is usually responsible for instigating significant societal change. These individuals fall into three categories: Connectors, Mavens, and Salesmen. Connectors are individuals with a wide social circle, bridging diverse social groups. Mavens are information specialists who enjoy sharing their knowledge with others, and Salesmen are persuasive individuals with charismatic personalities. These three types of people play pivotal roles in the propagation of ideas, trends, and social behaviors. The Stickiness Factor is another significant principle discussed in the book. It refers to the unique quality that causes an idea, trend, or social behavior to "stick" in the memory and influence behavior. This factor is crucial in determining whether a phenomenon reaches its tipping point. Gladwell illustrates this concept through various real-world examples, like the revival of the "Sesame Street" and "Blue's Clues" children's shows, where minor tweaks in presentation resulted in significant increases in audience retention. The Power of Context is the third principle that Gladwell offers. It emphasizes the role of the environment in shaping individuals' behavior. According to Gladwell, even small changes in context can have a considerable impact on how people act and react. He suggests that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur. Gladwell's Tipping Point is a thought-provoking exploration of social phenomena. It provides insights into why certain trends take off while others fade away, and how small, almost insignificant changes can snowball into significant societal shifts. Gladwell's work resonates with various fields and disciplines, including marketing, public health, and social policy, making it an essential read for anyone interested in understanding societal trends and human behavior. As someone who has spent years studying these concepts, I appreciate how Gladwell demystifies complex social dynamics using relatable examples and compelling narratives. His work underscores the importance of understanding human behavior, social dynamics, and the subtle factors that influence them, whether one is a marketer trying to launch a new product, a policy maker trying to instigate social change, or simply a curious individual trying to comprehend the world around them. The Tipping Point is a testament to Gladwell's prowess in making complex ideas accessible and engaging to a broad audience.
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M.
18.February 2022The session was quite helpful. It helped me focus more on the important things that are essential. Thanks for your time!