Hi! I'm Priyanka, the founder of Horenso, a brand agency that closely collaborates with startups to boost their identity and positioning. After running a marketing agency, I decided to step back and focus my efforts on empowering purpose-driven businesses through Horenso. I love working with early-stage/seed startups to help them uncover how they can boost their identity in the market, attract the right customers and increase their conversions. Understandably, it's difficult as a startup to lose money on campaigns that aren't impactful. Which is why I'm passionate about delivering value that impacts the bottom line and key metrics (CAC, scaleability, conversion rate, etc.). After working with several businesses from all around the world, I realised just how much a strong identity can improve any marketing efforts and rally customers behind a cause - which is why I shifted from marketing to what I do now and would love to help you do the same! When I'm not nerding out about sustainability and social impact, you'll find me cooking or hopping on a plane to the next obscure country on my list.
My Mentoring Topics
- Brand Identity
- Visual Identity
- Positioning
- Copywriting
- Websites
- Marketing strategy
- Business consulting
- Networking
F.
8.July 2023The session with Priyanka was great! Besides being very competent and able to give great advice she's also very friendly and personable, and just an awesome person to talk to! I totally recommend anyone that is looking to work on positioning, marketing and business development topics to talk to her because she's top! thanks Priyanka for the great session and I look forward to see what you'll accomplish in your career!
e.
15.June 2023I took the mentorship it was really great and she made feel comfortable and on ease I would be more than happy to take the session again
P.
8.June 2023It was a wonderful time chatting with Priyanka. She provided clear and concise explanations of the concepts. She also used examples and visuals to help illustrate your points. She helped me start to see everything in a broader picture. It's worth the time I spent talking with her. You are awesome.
Y.
8.June 2023Priyanka possesses a firm grasp of brand building, and she offers valuable ideas and suggestions for positioning your brand in the market. Her inputs during the session were good, making it a beneficial experience.
P.
19.May 2023I thoroughly enjoyed the session. Much to my surprise, it felt more organic than I expected. I did gain some insight, thankfully. And look forward to staying in touch.
L.
19.May 2023Priyanka's mentoring surpassed all expectations, providing tailored guidance, practical solutions, and insightful tips I'll be implementing. Her genuine engagement, expertise, and commitment to progress created a supportive encouragement environment for me to ask more questions during my session. Takeaways : great session, great advice , makes you feeling you can conquer the freelance/ marketing world, the best mentor for my career. Highly recommended!
A.
18.April 2023Today I had my session with Priyanka and for sure it wasn't for the last time that I will reach out to her. She came over as both very knowledgeable and humble, very well structured, open and honest. She answered all my questions and reached out to her network in a situation she wanted to give additional input - which she did after the session by email. It was a great and very useful session for me!
M.
17.April 2023I need to say what a pleasure it was discussing my project with Priyanka. I am building a difficult application and her words of wisdom were just what I needed. Thanks Again Mike
M.
17.April 2023I came to Priyanka for guidance in my marketing journey and I was surprised by how empathetic and helpful she was! I realised the underlaying problem of my bottleneck in my interview process and I got actionable and helpful tips I will for sure put on action, thanks a lot!
L.
17.April 2023I am pretty satisfied of our session. Priyanka was engaging and showed a genuine interest in helping me to achieve my endeavour. She gave some insightful tips on how to become a successful freelancer and I am going to implement them. I especially love how open she was, it encouraged me to ask more questions. Takeaways: great session, great tips, great mentor.
When Women Lead - What We Achieve, Why We Succeed and What We Can Learn
Julia Boorstin
Key Insights from the Book: The Power of Gender Diversity: Women leaders bring a unique perspective and fresh ideas, which lead to innovation and creativity. Women's Leadership Styles: Women generally have a more inclusive, collaborative and empathetic leadership style. Impact on Organizational Performance: Companies with women in leadership roles often perform better financially. Challenges Faced by Women Leaders: Women often face unique challenges such as gender bias and stereotyping. Overcoming Challenges: Strategies to overcome these challenges include mentoring, networking, and advocating for policies that promote gender equality. Role of Society and Culture: Societal and cultural norms play a significant role in women's leadership. Importance of Education and Empowerment: Education and empowerment are key factors in promoting women's leadership. Impact of Women Leaders on Future Generations: Women leaders serve as role models and pave the way for future generations of women leaders. Role of Men in Promoting Gender Equality: Men have an important role to play in advocating for gender equality and supporting women leaders. Intersectionality in women's leadership: The experiences of women leaders are not monolithic and are influenced by factors such as race, class, and sexuality. Book Analysis and Conclusions "When Women Lead - What We Achieve, Why We Succeed and What We Can Learn" by Julia Boorstin is a powerful exploration of the role of women in leadership. It examines the unique contributions women leaders make, the challenges they face, and how society can support and promote women's leadership. One of the key insights from the book is the power of gender diversity. Drawing from various research studies, Boorstin highlights that women leaders bring a unique perspective and fresh ideas to the table, leading to increased innovation and creativity. This aligns with my own research and teachings on leadership diversity, affirming the value that different perspectives bring to problem-solving and decision-making. Boorstin also delves into the distinctive leadership styles of women. Generally, women tend to have a more inclusive, collaborative and empathetic leadership style. This resonates with the concept of transformational leadership, which emphasizes motivation, empowerment and the enhancement of team performance. Importantly, the book discusses the impact of women leaders on organizational performance. Companies with women in leadership roles often perform better financially. This is consistent with the findings of a McKinsey & Company report, which demonstrated that companies in the top quartile for gender diversity on executive teams were 21% more likely to outperform on profitability. However, despite these benefits, women often face unique challenges such as gender bias and stereotyping. Boorstin provides strategies to overcome these challenges, including mentoring, networking, and advocating for policies that promote gender equality. This underscores the importance of organizational culture and policies in shaping leadership opportunities and experiences. The role of society and culture is another recurring theme in the book. Societal and cultural norms can either hinder or facilitate women's access to leadership positions. This aligns with the social role theory, which posits that gender roles are shaped by societal expectations and norms. Education and empowerment are highlighted as key factors in promoting women's leadership. This reflects the human capital theory, which suggests that investments in education and training can enhance individuals' productivity and capabilities. The book also emphasizes the impact of women leaders on future generations. Women leaders serve as role models and pave the way for future generations of women leaders. This aligns with the role model effect, which suggests that seeing someone like oneself in a leadership role can inspire and motivate others to pursue similar paths. The role of men is not overlooked in the book. Men have an important role to play in advocating for gender equality and supporting women leaders. This is consistent with the concept of allyship, which involves using one's privilege to support marginalized groups. Lastly, the book discusses the intersectionality in women's leadership. The experiences of women leaders are not monolithic and are influenced by factors such as race, class, and sexuality. This echoes the intersectionality theory, which posits that different forms of oppression intersect and influence one's experiences. In conclusion, "When Women Lead - What We Achieve, Why We Succeed and What We Can Learn" by Julia Boorstin provides a comprehensive exploration of the unique contributions, challenges, and experiences of women leaders. It offers valuable insights and strategies for promoting gender equality and women's leadership in various sectors.
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Built to last
Jim Collins
Key Insights from "Built to Last" by Jim Collins Be a clock builder, not a time teller: The book emphasizes on building a company that can survive beyond its founders, analogous to building a clock rather than just telling the time. Embrace the 'Genius of the AND': Successful companies do not compromise between stability and progress, they embrace both. Preserve the core/stimulate progress: The most successful companies maintain their core values but are willing to change their strategies depending on the situation. Have a BHAG (Big Hairy Audacious Goal): This concept encourages companies to set bold and daunting goals that act as a powerful mechanism to stimulate progress. Try a lot of stuff and keep what works: It encourages an approach of productive trial and error. Home-grown management: This idea highlights the importance of promoting from within the organization. Cult-like cultures: Companies that are built to last often have strong, unique cultures that differentiate them from the rest. Good enough never is: Companies should instill a culture of continuous improvement. Getting the right people on the bus: This concept emphasizes the importance of having the right people in the organization, more than having a great strategy or an idea. Building your company’s vision: A well-articulated vision provides guidance and inspires employees to strive for greatness. In-depth Analysis of "Built to Last" "Built to Last" by Jim Collins offers an insightful examination of successful companies and the reasons behind their longevity. The book is a result of a six-year research project at the Stanford University Graduate School of Business, which sought to identify the characteristics that distinguish truly exceptional and enduring companies from their competitors. One of the most profound insights presented in the book is the concept of being a clock builder, not a time teller. This idea focuses on the importance of creating a robust organization that can thrive and adapt beyond the tenure of its current leaders. It underscores the value of building systems and nurturing people who can carry on the company's legacy. The book also introduces the principle of the 'Genius of the AND'. This concept asserts that successful companies don't choose between stability and progress, they strive for both. They preserve their core values while changing and innovating in other areas. This idea of preserving the core/stimulating progress is a recurring theme in the book, highlighting the need for balance between continuity and change. The concept of a BHAG (Big Hairy Audacious Goal) is another notable takeaway from the book. A BHAG is a clear and compelling target for an organization to strive for. It is meant to be daunting and seemingly unattainable, yet it is an effective tool to stimulate progress and encourage innovation. The notion of trying a lot of stuff and keeping what works encourages a culture of experimentation and learning from failures. Companies should be willing to take risks and learn from their mistakes, rather than sticking to safe and tested paths. Home-grown management is another key concept from the book that emphasizes the significance of nurturing and promoting talent from within the organization. This approach ensures continuity of the company's culture and values. Cult-like cultures are another characteristic of companies built to last. These companies often possess unique, distinctive cultures that set them apart from other organizations. They have strong core values that are deeply ingrained in their operations and decision-making processes. The belief that good enough never is underlines the importance of continuous improvement. Companies should never rest on their laurels but should always strive for better. The idea of getting the right people on the bus is crucial. Collins emphasizes that having the right people in the organization is more important than having a great strategy or an idea. If you have the right people, they will figure out the right path forward. Lastly, the concept of building your company’s vision underscores the importance of a clear, well-articulated vision. A compelling vision guides decision-making and inspires employees to strive for greatness. In conclusion, "Built to Last" provides a wealth of insights on what it takes to build a durable, successful company. It is a must-read for business leaders, managers, and entrepreneurs aspiring to build organizations that stand the test of time.
ViewGood to Great - Why Some Companies Make the Leap...And Others Don't
Jim Collins
Key Insights from the Book Level 5 Leadership: The best leaders are not the most visible or charismatic, but those who blend personal humility with professional will. First Who, Then What: A company should first get the right people on the bus, then decide where to drive it. The Hedgehog Concept: Companies must find one thing they can be best in the world at, and focus on it relentlessly. A Culture of Discipline: Success requires disciplined people, disciplined thought, and disciplined action. Technology Accelerators: Technology is an accelerator of momentum, not a creator of it. The Flywheel and the Doom Loop: Sustainable success comes from consistent, disciplined action over time, not from one-off transformations or dramatic events. The Stockdale Paradox: Companies must confront the brutal facts of their current reality, but never lose faith that they will prevail in the end. Buildup and Breakthrough: Greatness is not a function of circumstance; it's a matter of conscious choice and discipline. Good is the Enemy of Great: Many companies settle for good, and thus never become great. Confront the Brutal Facts (Yet Never Lose Faith): A great company doesn’t shy away from facing the harsh realities of their business. Preserve the Core/Stimulate Progress: Great companies maintain a set of core values, while simultaneously stimulating progress and change. An In-depth Analysis and Summary The book opens with an essential premise: "Good is the enemy of great." This is an idea that sets the tone for the rest of the book, that settling for good is a significant barrier to achieving greatness. The Level 5 Leadership concept is introduced as a key determinant of a company's transformation from good to great. Collins presents a hierarchy of leadership levels, with Level 5 at the top. These leaders are characterized by a blend of personal humility and professional will, often working behind the scenes and shunning public accolades. They prioritize the success of the company over personal recognition and are driven to produce sustained results. First Who, Then What is a principle that emphasizes the importance of having the right team before deciding on the direction of the company. Collins argues that when companies face turbulence, having the right people on board is more important than the direction of the journey. The Hedgehog Concept is a model for achieving success. It suggests that businesses should find one thing they can excel at and focus on it relentlessly. This concept is based on the parable of the fox and the hedgehog, where the fox knows many things but the hedgehog knows one big thing. A Culture of Discipline is identified as a critical component of the transition from good to great. Discipline should permeate all aspects of the company — people, thought, and action. The role of Technology Accelerators is highlighted as a tool to drive momentum rather than a primary driver of change. Great companies often use technology to accelerate their progress rather than relying on it as the foundation of their strategies. The Flywheel and the Doom Loop concept illustrates the compounding effect of consistent effort in the right direction over time. On the contrary, companies that make abrupt changes in direction or strategy often find themselves in a doom loop, failing to gain the momentum needed for sustained success. The Stockdale Paradox is a principle that underscores the need for companies to confront the brutal facts of their current reality, while maintaining unwavering faith in their ultimate success. Buildup and Breakthrough encapsulates the process of moving from good to great, which is not an overnight transformation but a series of disciplined decisions and actions over time. In the discussion about Confront the Brutal Facts (Yet Never Lose Faith), Collins insists that great companies have the courage to face the harsh realities of their business, yet they never lose faith in their ability to prevail. Lastly, the principle of Preserve the Core/Stimulate Progress suggests that great companies are able to maintain their core values over time, while simultaneously pushing for continuous innovation and improvement. In conclusion, the book provides a compelling analysis of what differentiates great companies from merely good ones. It offers a range of principles and concepts that are grounded in rigorous research and can serve as a roadmap for any organization seeking to make the leap from good to great.
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M.
28.March 2024Priyanka and i had one of the most amazing conversations i have ever had, as she was extremely astute at figuring out what my strenghts and weaknesses were as an aspiring copywriter, and was very quick to figure out an alternative for SEO Copywriting, which is something i´m not very good at , saying i could do a great job with conversion copy instead, as well as sending me a link for bluelearn, which is a platform for beginning Freelancers to gain practical experience, network, and so on. She also thought that the fact i write song lyrics is very cool. And we both watch Dan Lok! She also gave me her work email, and was both very encouraging and insightful as to how i can turn my weaknesses into strenghts. I will recommend her to anyone who wants to gain precious knowledge about career progression, Writing and Translation ( the area i´m trying to gain expertise at), and figuring out what his/her career path should be. Knowledege is a very important currency, and she has plenty of that to offer. I really hope to see her again soon, and that we can learn a lot more from each other!