About me ✓ Selena is a certified mentor
In my current role I am responsible for Brand & Marketing at LinkedIn in Germany, Austria and Switzerland. Prior to that, I spent 6 years building and launching the Digital Marketing Strategy at Sky Deutschland. The first 10 years after finishing my bachelor degree in Economics I worked in the Publishing (Holtzbrinck) and Telecommunications industry (Siemens) in various marketing roles. After Siemens I changed sides to work as Senior Marketing Consultant at Iskander Business Partner.
As Marketing Leader & Brand Strategist my career has been focused on putting people at the center of product and brand, turning insights into long-term brand strategy and go-to-market plans.
My responsibilities included developing overall Brand Strategies, creating go-to-market plans for new product launches, leading cross-functional and agency teams to deliver campaigns and creative, managing 2-digit mio $ budgets, develop growth forecasts, track against P&L responsibilities and develop long-term innovation funnel.
The philosophy of Servant Leadership is one of my biggest passions in my professional life. Over the past 10 years I have helped my teams successfully to grow their careers and be their authentic self at work. As a servant leader I focus primarily on the growth and well-being of people and communities. I interact with my team, peers and all colleagues with empathy and openness. This leads to organizational effectiveness and cohesiveness throughout the workplace that leaves room for employees to pitch new, creative ideas that can benefit the company.
As most managers I was not a compassionate leader from the start of my career. It was and still is a continuous path of reflection, mistakes, failures and learnings. What helped me most on my path is the practice of mindfulness which is an incremental part of my leadership approach.
Also in my life outside work, I practice mindfulness. Especially, as a mother of 4 kids I know what it means to balance family, career & my personal needs.
Further I am dedicated to life-long learning and love developing new skills (NLP Master, Yoga, Philosophy, Ayurveda).
My 3 areas of expertise I am offering:
1. Marketing Strategy & Campaigns
2. Women in Leadership
3. Mindfulness at Work
I would be very happy to help you navigate your career.
- Marketing & Growth,
- Compassionate Leadership,