I am on a journey to enable future generation leaders.
Like so many of my peers, I’ve learned from many mistakes throughout my +25 years of experience.
I want to dedicate the energy and effort to spare you this hustle, our future leaders, and fast track your transitions in life’s stages.
I am a thought provoker, advocate, and enabler of youth capacities and capabilities.
How my journey began.
I have experienced self-transformation firsthand both on a personal level and my +25 years of management while helping small, medium, and large clients in the FMCG, Retail & Hospitality industries to startup, turn around and scale across multiple MENA markets.
My career started in 1995 in the beverage industry where I learned the ropes from the best-in-class in direct distribution, sales negotiations & merchandising roles with the Coca-Cola Company.
Then as one of the first employees of Red Bull in the Middle East, I built my knowledge of starting businesses from scratch in sales & distribution, accounts management & activation roles for Red Bull ending as Country Manager UAE.
My next career move led me to the highly regulated tobacco industry with British American Tobacco, where I moved up through several responsibilities, culminating in a multi-country general distributor management roles.
I am passionate in building operations from concept to visualization where executable strategies are delivered with clear & structured performance.
I proudly authored & self-published "The CREED WAY©" : Building Enabled Generations & Societies”, My book is dedicated to empowering people in general, and youth specifically. This is one of many enabling initiatives to educate, empower, and mentor young job market joiners, early career starters, or career shifters.
I strongly believe that "Embracing change which adapts to the current and future environment is paramount to guaranteeing business success." The key to making this change a reality is to ensure people (starting with self) transition into the desired future state and adjust their behaviors, actions, and mindset.
I would like to believe that I have added value to over 12 mentees since 2009.
I am looking forward to learning with you.
Let's get started!
Like so many of my peers, I’ve learned from many mistakes throughout my +25 years of experience.
I want to dedicate the energy and effort to spare you this hustle, our future leaders, and fast track your transitions in life’s stages.
I am a thought provoker, advocate, and enabler of youth capacities and capabilities.
How my journey began.
I have experienced self-transformation firsthand both on a personal level and my +25 years of management while helping small, medium, and large clients in the FMCG, Retail & Hospitality industries to startup, turn around and scale across multiple MENA markets.
My career started in 1995 in the beverage industry where I learned the ropes from the best-in-class in direct distribution, sales negotiations & merchandising roles with the Coca-Cola Company.
Then as one of the first employees of Red Bull in the Middle East, I built my knowledge of starting businesses from scratch in sales & distribution, accounts management & activation roles for Red Bull ending as Country Manager UAE.
My next career move led me to the highly regulated tobacco industry with British American Tobacco, where I moved up through several responsibilities, culminating in a multi-country general distributor management roles.
I am passionate in building operations from concept to visualization where executable strategies are delivered with clear & structured performance.
I proudly authored & self-published "The CREED WAY©" : Building Enabled Generations & Societies”, My book is dedicated to empowering people in general, and youth specifically. This is one of many enabling initiatives to educate, empower, and mentor young job market joiners, early career starters, or career shifters.
I strongly believe that "Embracing change which adapts to the current and future environment is paramount to guaranteeing business success." The key to making this change a reality is to ensure people (starting with self) transition into the desired future state and adjust their behaviors, actions, and mindset.
I would like to believe that I have added value to over 12 mentees since 2009.
I am looking forward to learning with you.
Let's get started!
My Mentoring Topics
Career choices and crossroads
Financial Planning
Culture Blending
Change Management
Financial Planning
Culture Blending
Change Management