Global Class - How the World's Fastest-Growing Companies Scale Globally by Focusing Locally

In an era where globalization is both a tremendous opportunity and a complex challenge, companies must master the art of scaling internationally without losing the essence of local relevance. Global Class - How the World's Fastest-Growing Companies Scale Globally by Focusing Locally by Aaron McDaniel and Klaus Wehage offers a compelling exploration of how firms can expand across borders effectively by adopting a localized mindset. The book combines strategic insights with practical examples to illuminate the nuanced balance between global ambition and local adaptation.

• Global scaling requires a deep understanding of local markets:...

  Full summary available for members.

  Log in or create a free account to view.