When Coffee and Kale Compete - Become Great at Making Products People Will Buy

In the competitive world of product development, understanding what truly drives customer decisions is paramount. Alan Klement’s work delves into the core of human motivation to illuminate how companies can craft products that resonate deeply with consumers. By moving beyond superficial features and focusing on the underlying progress customers seek, the book offers a transformative perspective on product success.

• Jobs Theory: Customers "hire" products to get specific jobs done in their lives, and understanding these jobs is crucial for product development.
• Progress as a Central Concept: People buy products to make progress in their situation,...

  Full summary available for members.

  Log in or create a free account to view.