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Hypothesis-Driven Development - A Guide to Smarter Product Management

Alex Cowan

Summary

In the fast-paced world of product management, making informed decisions is paramount to creating successful products. Hypothesis-Driven Development, as presented by Alex Cowan, offers a structured approach to product management that emphasizes learning through experimentation and validation rather than relying solely on intuition or assumptions. This method encourages teams to frame their product ideas as hypotheses, test them rigorously, and iterate based on evidence, leading to smarter, more user-centered product development.

  • Framing product ideas as hypotheses: Every assumption about a product’s value or user behavior should be articulated as a testable hypothesis.
  • Validation...

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