In the realm of technology startups, growing a platform that benefits from network effects is both the ultimate goal and a formidable challenge. The book delves into the intricacies of overcoming what is known as the "cold start problem," a critical phase where a new product or platform struggles to gain initial traction because its value depends heavily on the number of active users. The author, an experienced venture capitalist and growth expert, provides a detailed roadmap for startups and product teams striving to ignite and scale network effects effectively.

• Understanding network effects: The...
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