In a crowded marketplace, the challenge for any product is not just to exist but to resonate clearly and compellingly with its intended customers. Positioning is the strategic art of defining a product’s place in the market in such a way that potential buyers instantly understand its value and relevance. This book delves into the nuances of product positioning, offering a practical framework to help businesses craft messages that align perfectly with customer needs and competitive landscapes.

• Positioning is about perception, not features: Customers buy products based on how they perceive the product’s value...
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