Running Lean - Iterate from Plan A to a Plan That Works

In the fast-paced world of entrepreneurship and product development, finding a viable business model quickly and efficiently is crucial. This book guides readers through a systematic approach to test ideas, validate assumptions, and refine business models iteratively. It emphasizes the importance of learning from real customers rather than relying solely on intuition or traditional business planning methods. The insights presented are aimed at reducing waste, minimizing risk, and increasing the chances of startup success by focusing on what truly matters early on.

• Validated Learning: The core concept encourages entrepreneurs to validate hypotheses about their business...

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