Bezonomics - How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It

Amazon’s rise from an online bookstore to a global behemoth has fundamentally transformed commerce, technology, and the nature of competition. In "Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It," Brian Dumaine dissects the strategies, technological innovations, and cultural shifts that enabled Amazon’s success. Drawing from extensive research and interviews, the book explores not only how Amazon operates, but also what lessons other businesses can derive from its relentless pursuit of customer satisfaction and operational excellence.

• Customer obsession is the primary driver of Amazon’s...

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