Give & Get Employer Branding - Repel the Many and Compel the Few with Impact, Purpose and Belonging
by Bryan Adams, Charlotte Marshall
Give & Get Employer Branding - Repel the Many and Compel the Few with Impact, Purpose and Belonging
by Bryan Adams, Charlotte Marshall
Book Summary
In an increasingly competitive job market, the ability to attract the right talent hinges not just on salary or perks but on the strength of an employer's brand. This book delves into the nuanced art of employer branding, emphasizing the importance of authenticity, purpose, and emotional connection to foster a workplace where the right candidates feel compelled to join. Rather than casting a wide net to appeal to everyone, it advocates for a focused approach that resonates deeply with a select audience, creating meaningful engagement and long-term commitment.
- Employer branding is a strategic...
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