Product-Led Growth: How to Build a Product That Sells Itself

In an increasingly competitive digital landscape, companies are searching for sustainable ways to drive growth and create loyal customer bases. Product-led growth (PLG) has emerged as a compelling strategy, placing the product itself at the heart of acquisition, retention, and expansion efforts. By enabling users to experience value quickly and with minimal friction, organizations can build products that effectively "sell themselves." This approach challenges traditional sales-driven models, emphasizing seamless onboarding, continuous value delivery, and a relentless focus on user needs. The following insights distill the core principles behind building a product that drives its own growth.

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